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by: Dan Ariely  EAN: 9780007256525 Format: Import ISBN: 0007256523 Label: HarperCollins Publishers Ltd Manufacturer: HarperCollins Publishers Ltd Number Of Pages: 304 Publication Date: March 03, 2008 Publisher: HarperCollins Publishers Ltd Studio: HarperCollins Publishers Ltd Related Items:
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 Rating:  - Extremely InterestingThis book is extremely interesting and a quick read. I couldn't put it down. I do not have an economics or business background but I found the topic of behavioral economics to be very interesting. Rating: - Amazing readThis book is awesome. Basically distills a number of fields and ideas that most will already have had exposure with via living, school, etc - but does so with wit and great craftsmanship. Points out our shared irrationality in a novel, entertaining and education fashion. Rating: - Factual yet Entertaining This is such a great book that explains how predictable our mind works and despite so we often are irrational in making decision. I really enjoy reading the book and I am sure you definitely will as somehow those irrationalities mentioned in this book were hardwired into our DNA. Rating:  - Predictably monotoneThe premise is interesting, but the writing style didn't capture my interest. A lot of repetition. Yielded some useful insight. Overall, worth reading, even in a cursory manner. Rating: - Why do we think that way???!!!This was an excellent read. It was entertaining and moved very fast. He provided a lot of information about how we thought and the ways we thought. If you are even remotely interested in how the human mind works, this is an excellent read. We are not the rational animals that we think we are and this book points out all of our lovable quirks. 
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