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by: Dan Ariely  EAN: 9780007263585 Format: Import ISBN: 0007263589 Label: HarperCollins Manufacturer: HarperCollins Number Of Pages: 304 Publication Date: March 03, 2008 Publisher: HarperCollins Studio: HarperCollins Related Items:
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 Rating:  - Cause for concernPredictably Irrational, a book by Daniel Ariely, is an offering from the late capitalist mindset, which presents its thesis with mindboggling simplicity: "If humans had internalised no social values whatsoever, except for those of capitalist materialism, how might we expect them to behave? The answer -- wait for it -- is obvious, as it is the title of the book that Ariely has written. Ariely finds these tokens of irrationality everywhere. He finds them in the fact that college ... Read More Rating:  - Well written, can't put it down!One of the best books I've read. Easy to relate to whether you're a marketing professional, or just the average consumer. The patterns are true and the book does a great job illustrating the research and coming up with lots of great real world examples. I pulled off the expectations stunt with a friend right after reading the book. He came over and wanted some scotch on the rocks. I poured it, handed to him, and he asked what it was. Told him it was 21-year Glenlivet (does that even exist?). ... Read More Rating: - Amazing wouldn't begin to describe this bookAt 270 pages (including TOC, Indices etc), this book is packed with an absolutely mindblowing amount of insight. I say that b/c most of the things described are things most of us seldom if ever consider. Yet they are far from trivial. All in all, this is about the most excellent book I've read. It's interesting, relevant, compelling and important. Each chapter made me rethink things about my life that to date, have been axiomatic as far as I was concerned - and all the changes are for the better. Dan Arielly ... Read More Rating: - Worth $700 Billion, at least...Predictably Irrational is fascinating; Predictably Irrational is informative; and Predictably Irrational is important. It will raise your awareness of all the cognitive glitches that make us do really stupid things-- even if we are otherwise really smart (or at least think we are...) Its fundamental principles have been discussed in other reviews, so I will hold back from repeating them, but make no mistake, they are worth reading for yourself. I wish that this book were not only included among standard economic ... Read More Rating: - Get a tremendous ROI with this book!One of the most incite raising books I've ever read. I bought copies for my sons, boss, and co-workers. It will pay back in greenbacks. 
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