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by: Dan Ariely  List Price: $25.95 Amazon.com's Price: $17.13 You Save: $8.82 (34%)Prices subject to change. Availability: Usually ships in 24 hours
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Binding: HardcoverDewey Decimal Number: 153.83 EAN: 9780061353239 Format: Roughcut ISBN: 006135323X Label: HarperCollins Manufacturer: HarperCollins Number Of Items: 1 Number Of Pages: 304 Publication Date: February 19, 2008 Publisher: HarperCollins Release Date: February 19, 2008 Studio: HarperCollins Related Items:
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 Rating:  - Insightful quick readIn this book, Dan Ariely describes some of the ways people act and react to various real life economic situations. He provides great insight into context of why we do some of the things we do and supports his conclusions with examples of some of the research he has performed with other researchers. Incredibly well written and a quick read. Rating: - Great Read for CommunicatorsI found this to be a pleasant and thought-provoking book. I recommend it to anyone who wants to understand the fundamental underpinnings of human behavior. All of Ariely's observations are research-based and are presented in an extremly accessible manner. One chapter of the book struck me as particularly important for communicators. "The Cost of Social Norms" explores the benefits and the risks of creating a social versus a purely business relationship with customers. Done ... Read More Rating: - Amazing read!This book suprised me with its deft mix of accessible reading and intelligent summary of research. The author's conclusions are easy to understand, easy to believe considering his research, and easy to apply to all sorts of areas of life. Applying his observations can improve a person, business, or a country economically, socially, and emotionally. You simply have to read this book to understand it. And it is well worth it. Rating: - Figure Out People By Identifying PatternsIn writing and speaking on the subject of human behavior, I often remind people the secret to dealing with a person's explosive anger. Although the anger may be unexplainable, the explosions are quite predictable. Such is the framework of a relatively new discipline called behavioral economics, which is featured in Dan Ariely's book, "Predictably Irrational-The Hidden Forces That Shape Our Decisions." Where standard economics presumes humans to be rational beings, Dan Ariely and the ... Read More Rating: - i liked it but felt the author was reachingI enjoyed the book. It was an easy read. I felt the author didn't have enough focus. It felt like the author was trying to make a book out of ramdom studies he had done that while interesting still left me with the impression that he was reaching. So the point of the book he kind of forced is that people are not rational mostly because they are social beings and that is more important than being logical, and this is what is predictable, hence the title. Still I reccomend this book because I find hman ... Read More 
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