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Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media




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: Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media

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Binding: Paperback
Dewey Decimal Number: 384.0973
EAN: 9780073135809
Edition: 6
ISBN: 0073135801
Label: McGraw-Hill Humanities/Social Sciences/Languages
Manufacturer: McGraw-Hill Humanities/Social Sciences/Languages
Number Of Items: 1
Number Of Pages: 368
Publication Date: March 14, 2007
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Studio: McGraw-Hill Humanities/Social Sciences/Languages



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Editorial Review:

Product Description:
This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a readable text that makes even the most difficult information understandable. This edition addresses the latest trends and debates in the field, including satellite radio and new terrestrial digital radio, ipods and podcasting, the growth of Google, and cable and internet advertising ..










 






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