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EAN: 9780073206486 Edition: 8th Format: Student Edition ISBN: 0073206482 Label: McGraw Hill Manufacturer: McGraw Hill Number Of Pages: 784 Publication Date: 2006 Publisher: McGraw Hill Studio: McGraw Hill Related Items:
Editorial Review: Product Description: Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of facultyfrom the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Average Rating:
![]() Rating: - Very good conditionThe book was in very good condition, just like the description said. I did find some highlighting, but it is OK! In association with Amazon.com | |