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Binding: PaperbackEAN: 9780135706800 ISBN: 0135706807 Label: Financial TImes Prentice Hall Manufacturer: Financial TImes Prentice Hall Number Of Pages: 312 Publication Date: April 07, 1998 Publisher: Financial TImes Prentice Hall Studio: Financial TImes Prentice Hall Related Items:
Browse for similar items by category: Click to Display Editorial Review: Product Description: The sixth edition of internationally acclaimed strategy volume retains the established strengths of previous editions while updating and revising material to address today's corporate climate. The book builds on the practice of strategic management and blends theory with practice with case studies for experiential learning that allow readers to apply concepts and theories and build their own. The book emphasizes the importance of a clear analysis of the strategic situation facing the organization and a rational assessment of future options as it draws on the growing research and literature on decision-making processes within a political and cultural context. The volume comprehensively addresses the strategic position, strategic capability, expectations and purposes, corporate-and business-level strategy, directions and methods of development, strategy into action, and managing strategic change plus it includes extensive case studies. For managers and potential managers. Average Rating:
 Rating:  - katz - CIMA I am now at the final level of CIMA. In the previous level of CIMA I used this book for one of the papers. This is one wonderfully written book on this dynamic subject. The authors explain cleary - and above all - in plain simple english the various ways in which strategies are formulated and implemented. The book starts by giving an example of a merger between AOL and Time Warner and then proceeds to Introduce Strategy in broadest terms. In this chapter take a note of ... Read More Rating: - both a basic and sophisticated bookThis book has been used by 600000 students worldwide. It is a well balanced book which both covers the basics of strategic managment and the more sophisticated areas using three lenses - which are different ways of seeing strategy. It is well structured and easy to dip into. The cases are varied and international. I use this book as a core text book in undergraduate and Masters courses on Strategy. I have contributed to it so could be considered as biased but I do not receive any money ... Read More Rating: - Saleh Ali Al Kharraz, Saudi Aramco, Hull Univ. StudentThe book is very useful for all scholars as well as professionals. This book is an excellent reference and I am happy to have it in my home library. I will be having an exam on Strategic Management on Wednesday 08/08/2001 at 17:00 PM Saudi Arabia Time. Part of the exam will be on the Pharmaceutical Industry Case Study in the book. Would you help me in this regard? Would you send me a brief about the case and how it is applicable in regard to Five Forces and Business Environment? Thank ... Read More Rating: - An excellent introduction to Strategic ManagementThis is one of my favourite strategy texts. At first, I found this book fairly heavy reading. However, once I got deeper into the subject, I found it very useful (especially when I was studying for an MBA). I believe that the text provides the reader with a good grounding on strategic principles on which to build more specialist knowledge of the subject. The text covers all the key steps of strategy development including analysis, selection and implementation. For each step, Johnson and ... Read More Rating: - Best study book in Strategy currently availableWhen being midway in my MBA Strategy course, I bought this book. I've never regretted it, and it continues to be one of my favorites. In fact, I have many times wished I had it as my study litterature, as the authors manage to get thru a number of subjects in sufficient detail to make it understandable. I would recommend this book to anyone interested in the subject. If you're not interested in Strategy, skip this book, as they are very concentrated on making you understand and learn what they are ... Read More 
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