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by: James G. Stovall  List Price: $71.80 Amazon.com's Price: $64.62 You Save: $7.18 (10%)Prices subject to change. Availability: Usually ships in 24 hours
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Binding: PaperbackDewey Decimal Number: 808.066302 EAN: 9780205449729 Edition: 6 ISBN: 0205449727 Label: Allyn & Bacon Manufacturer: Allyn & Bacon Number Of Items: 1 Number Of Pages: 384 Publication Date: June 27, 2005 Publisher: Allyn & Bacon Studio: Allyn & Bacon Related Items:
Browse for similar items by category: Click to Display Editorial Review: Product Description: This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information about media writing and the opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing--inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations--and covers all major areas of media, including the Internet. Its basic and practical approach make it an excellent text for an introductory writing course. Average Rating:
 Rating:  - Great book!This book has helped me tremendously in my class. I'm glad I bought it from Amazon b/c it was very affordable. Rating:  - Using Book in ClassThis is an interesting book. I am using it for my Writing for Mass Media class. The author puts at least 5-10 exercises at the end of each chapter for you to review the concepts which were talked throughout the chapter. Not really a sit down and read book, but does go over writing for media basics. 
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