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Binding: PaperbackDewey Decimal Number: 658.45 EAN: 9780205561209 Edition: 6 ISBN: 0205561209 Label: Allyn & Bacon Manufacturer: Allyn & Bacon Number Of Items: 1 Number Of Pages: 465 Publication Date: March 15, 2007 Publisher: Allyn & Bacon Studio: Allyn & Bacon Related Items:
Browse for similar items by category: Click to Display Editorial Review: Product Description: Combining an emphasis on skill development with an introduction to the emerging technology of the workplace, Strategic Communication in Business and Professions, Fourth Edition, is a comprehensive survey of oral communication skills needed in the workplace. Coverage of the three contexts in which oral skills are necessary—interpersonal, group, and public speaking—the text illuminates all phases of the communication process. The text integrates a model of strategic communication through four basic skills—Set Goals, Understand the Communication Situation and the Audience, Demonstrate Competency, and Manage Anxiety—giving students the skills and opportunity to approach any workplace communication situation with confidence. The Fourth Edition also addresses the current challenges to business communication presented by new technology, the global marketplace, and diversity within the workforce.
Average Rating:
 Rating:  - For Dr. SchrammI recently finished reading this book as part of a college course. I think this is a great book for anyone who is taking a business communication class or for anyone who wants to improve their skills in the workplace. It was easy to follow and, unlike most textbooks, was interesting to read. There are many mock scenarios used to portray what is being learned in a specific chapter. There are also many real-life scenarios depicted in the book which show how the communication in a situation benefitted ... Read More Rating:  - Strategic Communication in Business and the ProfessionsGood college text book, easy read and well written. The practicing business communication section in every chapter was quite helpful to the learning process, it used real world examples of companies we are all familiar with to demonstrate the key concepts of each chapter. I particularly liked the chapters regarding the interview process and preparing resume and cover letters. The book successfully covers a wide variety of business related communication topics. The one deficiency I found with the overall ... Read More Rating: - great bookI found this book very helpful for my college class. This book is well written and easy to follow along. Reading this book was interesting for me and I could relate to a lot of the information stated in this book. This book contains current examples of communication problems in everyday life. I would recommend this book for anyone who is taking a communications class or is leading or managing a company. This book will help with communication skills at any company. Rating: - Strategic Communication in Business and the ProfessionsThis textbook is very up to date and features an impressive range of contemporary communication issues from real organizations. It is well written and very readable. Each chapter features a relevant, real-world application in the Practicing Business Communication boxes. Chapter summaries are easy to understand and reinforce important issues emphasized within the chapter. This book is a great resource for anyone entering the professional world in the near future. Rating: - organizedThe contents of each chapter is very well organized. It helps tremendously for taking notes and making outlines of the chapters. Everything is explained thoroughly with plenty of examples. 
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