Books for Prep | |
 Availability: Usually ships in 24 hours
This item ships for FREE with Super Saver Shipping.
Binding: HardcoverDewey Decimal Number: 618.9239 EAN: 9780309097130 Edition: 1 ISBN: 0309097134 Label: National Academies Press Manufacturer: National Academies Press Number Of Items: 1 Number Of Pages: 536 Publication Date: April 12, 2006 Publisher: National Academies Press Studio: National Academies Press Related Items:
Browse for similar items by category: Click to Display Editorial Review: Product Description: Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factors - their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environments - all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media, have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of "Food Marketing to Children and Youth". This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy. Book Description: Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children’s dietary and related health patterns are shaped by the interplay of many factors—their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environments—all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy. Average Rating:
 Rating:  - Marketing influences children toward a direction that should be changedI initially thought this was a "how to" book on loosening the parents' purse strings by manipulating their children -- a rather "evil" book for executives of fast food restaurants. Instead, this book turned out to be an academic study on how marketing influences children, and how that influence should be altered (according to the opinions of the committee). I think this is one of those books that provides concrete evidence to an important aspect of growing up and/or parenting in the developed ... Read More Rating:  - A powerful surveyFood Marketing to Children And Youth is a college-level survey of the impact food and beverage marketing has on the dietary patterns and overall health of children and youth in this country. From parents to educators, state regulators and schools, a wide range of adults will be interested in learning the cultural, social, economic and commercial issues which affect food marketing to the young. Statistics, studies, and health concerns blend in a powerful survey recommended for college-level collections ... Read More 
In association with Amazon.com | |