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Binding: PaperbackDewey Decimal Number: 306.30951 EAN: 9780321453440 Edition: 1 ISBN: 0321453441 Label: New Riders Press Manufacturer: New Riders Press Number Of Items: 1 Number Of Pages: 152 Publication Date: August 28, 2006 Publisher: New Riders Press Studio: New Riders Press Related Items:
Browse for similar items by category: Click to Display Editorial Review: Product Description: When China opened its borders to travelers and its economy to international trade, businesses all over the world took note. With well over one billion people, it represented a huge potential marketplace for goods and services. Huge as it is, however, China is not a monolithic culture. Though deeply rooted in native traditions, its contemporary marketplace is eclectic, combining Chinese regional styles with elements borrowed from foreign cultures. Most of all, it is evolving at a remarkable pace. To succeed in that dynamic emerging market, smart businesses need to understand its driving influences—especially its urban youth. Authors Lianne Yu, Cynthia Chan, and Christopher Ireland bring their collective experience and perspective to this thoughtful, beautifully illustrated analysis of the world’s fastest-growing market. Focusing on four fundamental aspects of the consumer Chinese lifestyle—food, style, home life, and mobility—they show how Chinese culture is speedily developing into a radically new form. Anyone who is interested in expanding his or her business in China should not miss this analysis. Average Rating:
 Rating:  - China is changing fastAuthor discusses changes in young people's lifestyle over past decade in the big cities of China. I have seen a lot of these changes myself during recent trips over past 4-5 years . Groups of young people in China & here(U.S.) are very similar. The book reviews these advances through the themes of clothing,travel,music and other topics that young people have in common Rating:  - See all the happy consumers! I gave this book 3 stars because it is interesting and exciting to hear about China and what is happening with its youth. Unfortunately, the fact that the book seems to be solely written in order to allow Western corporations to infiltrate the Chinese market really cheapens the stories within. The tone rarely strays from quotes such as: "China's young consumers face something their parents rarely, if ever, did: choosing which products and experiences best fit their personality and ... Read More Rating: - A fun, informative beautiful bookA very interesting book. In the end it shows the young people of China are no different from those anywhere else. The excellent photos make the book even more enjoyable. Rating:  - Informative and quick read on the Chinese marketThis book sets out to describe the younger Chinese consumers who are shaking things up - and along the way, brings them to life with good storytelling and lots of photos. If you don't know what Li-Ning, Yonghe, Baidu and QQ are or why they're important, you should - and this book will get you thinking about them. Rating: - New dimension in understanding ChinaAfter reading The World Is Flat, I have become much more aware of how important it is to recognize and understand other major economies beyond our own and how they affect us -- our work, our thinking and planning, and what our own future will be like. Clearly, understanding the culture of a people is seminal to understanding how their systems work and how they may be likely to evolve, affecting us. China's New Culture of Cool is definitely an important addition to that particular bookshelf of knowledge. ... Read More 
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