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by: Joe McNally  
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Binding: PaperbackDewey Decimal Number: 775 EAN: 9780321544087 Edition: 1 ISBN: 0321544080 Label: New Riders Press Manufacturer: New Riders Press Number Of Items: 1 Number Of Pages: 272 Publication Date: February 02, 2008 Publisher: New Riders Press Studio: New Riders Press Accessories:
Editorial Review: Product Description: THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE CLASSROOM Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books. When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life. What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me…” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own. This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” moments—those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense—that “moment it clicks.” Average Rating:
 Rating:  - Fun to read and illustrative as well!First of all, the pictures in this book are great, and for that alone it is worth buying. With each picture Joe tells a small story on how he got to the picture. Some reviewers were expecting a closely detailed "how to", and this is not it. But just as photography is not about the gear alone (a good camera does not automatically make you a good photographer), it is also not just about technique. So, there are no lighting diagrams in the book, no setups like "two flashes here ... Read More Rating:  - Great bookNote that the majority of people that don't like this book explicitly mention Kelby's books. That should speak volumes to experienced photographers and photo editors. If you love Scott Kelby books then this probably isn't the book for you. It isn't filled with lousy jokes and simple formulas. You have to have some base photographic knowledge to pull off complex shots and you'll never get there with simple formulas. No ... it isn't a beginner book like Kelby's drivel so don't buy it if ... Read More Rating: - The Moment It Clicks by Joe McNallyNow just how did Joe McNally get to the top? Take a look and see :) For not being a how-to book, I've been getting a lot of info about lighting. I like that. Great stories also. Grab it if you are interested in various light conditions and solutions. Worth the price for me. Rating:  - He does it in his blog, why wont he do it here?There's no question on the competence of Joe McNally. The pictures are impeccable in this book. But indeed he should have done more to teach. Although some are drawn on tissue paper, in his blog you can see lighting diagrams (where to place the flashes/softboxes). He also show some behind-the-scene pictures on how even the backdrop was set-up along with a commentary on what was the assignment for and the theme he wants to achieve. He should have done the same in this book. I ... Read More Rating: - InspirationalIf you use or are interested in using off camera lighting, this is a must read. Why would you? Photography is about light and McNally teachs how to modify or change existing light so you are not stuck with the poor or boring light you find. McNally is an artist with light. His writing style is enjoyable and is humor makes this an easy read yet this is packed with information. This book was the brainchild of Scott Kelby, and even goes beyond his on line seminars taking a subject that could be dry and ... Read More 
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