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Binding: PaperbackDewey Decimal Number: 305.2350973 EAN: 9780375707193 ISBN: 0375707190 Label: Vintage Manufacturer: Vintage Number Of Items: 1 Number Of Pages: 432 Publication Date: September 05, 2000 Publisher: Vintage Release Date: September 05, 2000 Studio: Vintage Related Items:
Browse for similar items by category: Click to Display Editorial Review: Amazon.com Review: Building on the concepts they first developed in Generations and 13th Gen, Neil Howe and William Strauss now take on Generation Y, or, as they call them, the Millennials. Unlike their rather distressing portrait of the more reactive Generation X (the 13th Gen), or the negative stereotypes that abound about today's kids, this is all good news. According to Howe and Strauss, this group is poised to become the next great generation, one that will provide a more positive, group-oriented, can-do ethos. Huge in size as well as future impact, they're making a sharp break from Gen-X trends and a direct reversal of boomer youth behavior. Why? Because, as a nation, we've devoted more concern and attention their way than to any generation in, well, generations. Using their trademark paradigm, which places each generation as part of a larger historical cycle with four generations to a cycle, the authors not only describe these kids as they are now (as the first year sets off for college, the last yet to be born) but launch into projections for the future. A sampling of their potential influence in this decade: pop music will become more melodic and singable and sitcoms more melodramatic and wholesome; there will be a new emphasis on manners, modesty, and old-fashioned gender courtesies; and they'll resolve the long-standing debates about substance abuse. "They will rebel against the culture by cleaning it up, rebel against political cynicism by touting trust, rebel against individualism by stressing teamwork, rebel against adult pessimism by being upbeat, and rebel against social ennui by actually going out and getting a few things done." Scanning the future further, this hero generation will have to confront some major crises. But, for a group that has never known war or famine, will it be an opportunity or a calamity? Much of Millennials Rising is familiar territory rehashed, and the profiles and prophecies just too general. But it's hard to resist this hopeful vision for our children and the future. --Lesley Reed Product Description: By the authors of the bestselling 13th Gen, the first in-depth examination of the Millennials--the generation born after 1982. "Over the next decade, the Millennial Generation will entirely recast the image of youth from downbeat and alientated to upbeat and engaged--with potentially seismic consequences for America." --from Millennials Rising In this remarkable account, certain to stir the interest of educators, counselors, parents, and people in all types of business as well as young people themselves, Neil Howe and William Strauss introduce the nation to a powerful new generation: the Millennials. They will also explain: Why today's teens are smart, well-behaved, and optimisitc, and why you won't hear older people say that. Why they get along so well with their Boomer and Xer parents. Why Millennial collegians will bring a new youth revolution to America's campuses. Why names like "Generation Y" and "Echo Boom" just don't work for today's kids. Having looked at oceans of data, taken their own polls, and talked to hundreds of kids, parents, and teachers, Howe and Strauss explain how Millennials are turning out to be so dramatically different from Xers and boomers and how, in time, they will become the next great generation. Average Rating:
 Rating: - This book reads as if it were written in 1995 instead of 2000Once upon a time, the Millennial Generation was a generation of happy children. During the Reagan and Poppy Bush years and the early Clinton years, we romped around in our '80s clothes, studied hard in school and learned to "stay away from drugs" from after-school specials. The economy was good, and even when it took a dip in the recession that had Generation X freaking out in the early '90s, we were blissfully unaware of it. Clean air, we believed, was just around the corner. America was going to ... Read More Rating:  - Millenials Rising OutdatedI awaited my copy of "Millenials Rising:The Next Great Generation" with great anticipation not realizing that the publication date was 2000. So much has happened in the world since then, including 9/11 and the wars in Afganistan and Iraq, that I am certain that much of the findings are no longer valid. Certainly, failing to check the publication date is my fault. I just want to warn other potential buyers so they will not overlook that detail. Rating: - Another reason why Baby Boomers SuckThis book may seem like a book about the up-and-coming Millennial Generation, but it's really just another way that Baby Boomers (the authors Neil Howe and William Strauss) are congratulating themselves. If it really was about Millennials, you'd expect to read about some great things that they're doing that they've come up with on their own--instead, you read about all the great ideas the Boomers came up with for their kids (like school uniforms). One redeeming aspect of this book is ... Read More Rating: - So inaccurate....I highly disagree with the contention that Millenials are corporate-loving, wholesome, "heroic", young adults. I am 24, on the cusp really of Gen X and Gen Y. I actually feel like the Millenials are very similiar to Gen X. They are definitely more tolerant and socially liberal. However economically they are getting the shaft big time, thanks to the Boomers consumerism, and the government expecting the boomers to give us Millenials everything on a silver platter. That is ... Read More Rating:  - New Study NeededI found the book to be well written and the authors' claim for the millennials to be the next Great Generation arguably true based on the data available in 1998. The data may be antiquated considering the events that have occured in almost 10 years to challenge their theories. It would be great to see an updated study on the millenials. All in all, the book was excellent and the information has been useful to me. 
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