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 : International Strategic Marketing: A European Perspective

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Binding: Hardcover
Dewey Decimal Number: 658.84094
EAN: 9780415314169
Edition: 1
ISBN: 041531416X
Label: Routledge
Manufacturer: Routledge
Number Of Items: 1
Number Of Pages: 432
Publication Date: June 17, 2004
Publisher: Routledge
Studio: Routledge




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Product Description:
Provides an indepth appreciation of international marketing from a European Perspective, while considering the role of Europe within global marketing.











 






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