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 : The New Conceptual Selling: The Most Effective and Proven Method for Face-to-Face Sales Planning

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Binding: Paperback
Dewey Decimal Number: 381
EAN: 9780446695183
Edition: Rev Upd
ISBN: 0446695181
Label: Business Plus
Manufacturer: Business Plus
Number Of Items: 1
Number Of Pages: 386
Publication Date: April 20, 2005
Publisher: Business Plus
Studio: Business Plus




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Editorial Review:

Product Description:
The Most Effective and Proven Method for Face-to-Face Sales Planning Even in a world of cyber commerce, nothing beats a face-to-face meeting. And if youre one of those men and women who make their living in this highly demanding environment, this new edition of Conceptual Selling will change the way you interact with customers and clients, and the way you conduct your business career. Learn: How to identify your customers real needs and use listening as a powerful selling tool. How to tailor every sale you make to one specific clientand how to create a system that is consistent, flexible, and successful. How to earn and maintain your credibilityby creating a pattern of Win-Win sales.



Customer Reviews
Average Rating:  out of 5 stars

Rating: 5 out of 5 stars - A Must Have For Sales Personnel
This book, together with "The New Strategic Selling" should be mandatory for any sales person. The framework it describes aims for Win-Win sales, steering the sale through a deep understanding and fulfillment of the customer true needs, in a very honest and systematic way. Highly recommended!



Rating: 4 out of 5 stars - Useful
This is a very useful book for any sales professional. It may not be revolutionary to some, but most will find that it is well worth reading. I got a lot out of it and I've been in the selling business for 20 years. I am a college professor and use a lot of this to supplement my traditional texts.



Rating: 5 out of 5 stars - I am so happy I read this book!
I read this book right as I was getting out of sales, but this past week I was able to share some of the principles from it with a friend that was just entering sales and it has sky rocketed his results. He told me that he even recieved a bonus from his boss! Truly a book that every person should read whether in the sales field or not because every person needs to better the art of communication. This ones a winner!



Rating: 3 out of 5 stars - Good material but difficult to read
The material in the book is reasonably good, particularly because it is different from most selling books. What is wrong with it?

1. A great deal of overlap with their other book "The New Strategic Selling". Do not buy both books!

2. A very boring writing style. It looks like they wrote the headings and then wrote the contents because a lot of the content reads like filler - or "waffle".

3. It is extremely repetitive, which adds to the boredom factor.
... Read More



Rating: 5 out of 5 stars - Revised, Updated...and Better
NOTE: The review which follows is of the revised and updated (i.e. most recently published) edition co-authored by Robert B. Miller and Stephen E. Heiman with Tad Tuleja.

I read the first edition of this book when it was published 18 years ago. Hence my curiosity about this edition. What's new? In fact, a great deal. Miller and Heiman have thoroughly revised the original material, "page by page, to tighten the prose, clarify explanations, and provide up-to-date examples from [current and ... Read More







 






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