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by: Philip N. Howard  List Price: $25.99 Amazon.com's Price: $23.39 You Save: $2.60 (10%)Prices subject to change. Availability: Usually ships in 2 to 4 weeks
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Binding: PaperbackDewey Decimal Number: 324.730973 EAN: 9780521612272 ISBN: 0521612276 Label: Cambridge University Press Manufacturer: Cambridge University Press Number Of Items: 1 Number Of Pages: 288 Publication Date: October 17, 2005 Publisher: Cambridge University Press Studio: Cambridge University Press Related Items:
Browse for similar items by category: Click to Display Editorial Review: Product Description: The political campaign is one of the most important organizations in a democracy, and whether issue, or candidate, specific, it is one of the least understood organizations in contemporary political life. With evidence from ethnographic immersion, survey data, and social network analysis, Philip Howard examines the evolving act of political campaigning and the changing organization of political campaigns over the last five election cycles, from 1996 to 2004. Over this time, both grassroots and elite political campaigns have gone online, built multimedia strategies, and constructed complex relational databases. Book Description: Technological innovations can radically alter the organization of power in politics, and it is almost impossible to distinguish political systems from their communication technologies. Moreover, it is no longer possible to study the organization of politics without understanding the digital interface of political organizations. The contemporary political campaign adopts digital technologies that improve reach and fundraising, and at the same time adapts their organizational behavior. This book explores how political organizations use new information technologies to construct public opinion, and analyzes what it means to be a citizen in a modern, representative democracy. 
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