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Binding: HardcoverDewey Decimal Number: 658 EAN: 9780596516833 Format: Illustrated ISBN: 0596516835 Label: O'Reilly Media, Inc. Manufacturer: O'Reilly Media, Inc. Number Of Items: 1 Number Of Pages: 186 Publication Date: March 26, 2008 Publisher: O'Reilly Media, Inc. Studio: O'Reilly Media, Inc. Related Items:
Browse for similar items by category: Click to Display Editorial Review: Amazon.com: "Short, but powerful. Easy to read, yet profound. I've been searching for just this book: the one perfect book that summarizes the essence of modern product design. This is it. The lessons are as powerful as they are simple: The product is NOT the goal. Successful products are systems. Focus on the experience. This requires empathy, agile product management, real understanding of the target audience. This book practices what it preaches. I will use it in my courses for MBA students. You should use it for, well, for everyone. Short, simple, persuasive, and powerful." Don Norman Author of Emotional Design and Design of Future Things Co-Founder Nielsen Norman group "Customers don't care about how innovative you are. They just want to be happy and satisfied. Learn from Adaptive Path a passion for finding and solving the problems that will matter to customers no matter what the future brings." Scott Berkun Author, The Myths of Innovation "Wake up. The future of business isn't about flying cars and robot butlers. Creating the future is really about changing the way your company connects with its customers. Use this book as your guide." Jeffrey Veen Design Manager, Google "Subject to Change presents complex, challenging ideas in simple, compelling language, with illuminating examples and no shortage of memorable phrases. At once authoritative and nimble, the book itself is an example of the kind of experience the authors admire. No matter who you are, it will change the way you think about design." Michael Bierut Partner, Pentagram Author, 79 Short Essays on Design "The principles set out in Subject to Change are essential for the design of any product, but especially relevant for the fast-moving world of web software. It used to be the case that a software product was designed once, and refreshed every couple of years. Software is no longer a product. It is a process, a dynamic service that evolves as it responds to constant interaction with its users. The essence of Web 2.0 design is to create a dynamic framework that harnesses the collective intelligence of customers in such a way that the software becomes almost alive. This terrific book teaches the mindset required for this new kind of design." Tim O'Reilly Founder and Publisher, O'Reilly Media Product Description: To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations. Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them. In "Subject to Change: Creating Great Products and Services for an Uncertain World," Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can-and should-use customer experiences to inform and shape the product development process, from start to finish. Average Rating:
 Rating:  - Provides basics for designing products for web software and competitive advantage alike SUBJECT TO CHANGE: CREATING GREAT PRODUCTS AND SERVICES FOR AN UNCERTAIN WORLD provides basics for designing products for web software and competitive advantage alike - but to limit it to computer collections would be a shame. It's the college-level or public library collection specializing in innovative business solutions who will find it a powerful discussion of strategy and futuristic thinking processes, packed with real-world examples. Diane C. Donovan California Bookwatch ... Read More Rating: - An excellent strategic overview of new product development practicesSubject to Change presents an excellent strategic overview of new product development practices for media and physical interaction products based upon the consulting practice of Adaptive Path. It mentions, and briefly summarizes such practices as paper prototyping, persona's, wireframe mockups, storyboards and Wizard of Oz simulations. Several historical and current examples such as Apple's iPod and George Eastman's original camera are briefly highlighted. The book definitely provides a strategic ... Read More Rating:  - Interesting topic, but very dry writingI think I had the essence of this book by the time I got to page 30: Times have changed, and packing in a checklist of features is not enough to gain marketshare anymore. They talk a lot about having an "experience stragegy". I understand this to be building a product by aiming to meet the user's needs. Google Calendar is a good example. They stole a large portion of the online calendar market, even though users were already heavily invested into Yahoo and Hotmail's email/calendar. ... Read More Rating: - disappointing and flawed discussion of user experience designI was disappointed when I got my pre-order of this book. At a scant 160 pages, I was skeptical that it could offer very much insight. On reading it, I was proven correct. Much of the book was nothing more than an extended advertisement for Adaptive Path. Case studies were too short to learn much from. The only case study really discussed in depth was of Target's new prescription bottles, which have been discussed more in depth and more usefully in too many other books. Read More Rating: - Good For Innovators And Product Managers'Subject To Change: Creating Great Products & Services for an Uncertain World' is a good book for thinkers, innovators, and product managers alike. Looking at different ideas throughout history, this book examines how good ideas come about and the work that goes into them. A lot of it is innovation, a lot of it is luck, but as with everything else in life, examining others fortunes and misfortunes is a good way to learn and make good decisions of your own. From looking at lots of case studies packaged ... Read More 
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