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by: Scott Berkun  List Price: $24.99 Amazon.com's Price: $16.49 You Save: $8.50 (34%)Prices subject to change. Availability: Usually ships in 24 hours
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Binding: HardcoverDewey Decimal Number: 609 EAN: 9780596527051 Edition: 1 Format: Illustrated ISBN: 0596527055 Label: O'Reilly Media, Inc. Manufacturer: O'Reilly Media, Inc. Number Of Items: 1 Number Of Pages: 192 Publication Date: May 15, 2007 Publisher: O'Reilly Media, Inc. Studio: O'Reilly Media, Inc. Related Items:
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Product Description: How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way. In The Myths of Innovation, bestselling author Scott Berkun takes a careful look at innovation history, including the software and Internet Age, to reveal how ideas truly become successful innovations-truths that people can apply to today's challenges. Using dozens of examples from the history of technology, business, and the arts, you'll learn how to convert the knowledge you have into ideas that can change the world. Why all innovation is a collaborative process How innovation depends on persuasion Why problems are more important than solutions How the good innovation is the enemy of the great Why the biggest challenge is knowing when it's good enough "For centuries before Google, MIT, and IDEO, modern hotbeds of innovation, we struggled to explain any kind of creation, from the universe itself to the multitudes of ideas around us. While we can make atomic bombs, and dry-clean silk ties, we still don't have satisfying answers for simple questions like: Where do songs come from? Are there an infinite variety of possible kinds of cheese? How did Shakespeare and Stephen King invent so much, while we're satisfied watching sitcom reruns? Our popular answers have been unconvincing, enabling misleading, fantasy-laden myths to grow strong." -- Scott Berkun, from the text. "Insightful, inspiring, evocative, and just plain fun to read it's totally great." -- John Seely Brown, former Chief Scientist of Xerox, andDirector, Xerox Palo Alto Research Center (PARe; current Chief of Confusion "Small, simple, powerful: an innovative book about innovation." -- Don Norman, Nielsen Norman Group, Northwestern University; author of Emotional Design and Design of Everyday Things "The naked truth about innovation is ugly, funny, and eye-opening, but it sure isn't what most of us have come to believe. With this book, Berkun sets us free to try to change the world unencumbered with misconceptions about how innovation happens." -- Guy Kawasaki, author of The Art of the Start "Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation but also points the ways toward making your new ideas stick. Even in today's ultra-busy commercial world, reading this book will be time well spent." -- Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation "This book cuts through the hype, analyzes what is essential, and more importantly, what is not. You will leave with a thorough understanding of what really drives innovation." -- Werner Vogels, CTO, Amazon.com "I loved this book. It's an easy-to-read playbook for anyone wanting to lead and manage positive change in their business." -- Frank McDermott, Marketing Manager, EMI Music Scott Berkun knows innovation. A member of the Internet Explorer team at Microsoft from 1994-1999, he is a full-time author at www.scottberkun.com and wrote the 2005 bestseller, The Art of Project Management (O'Reilly). He also teaches creative thinking at the University of Washington. Average Rating:
 Rating:  - The Myths of InnovationA very infomative and entertaining read. The book opens your eyes to a lot of things you usually take foregranted. Rating:  - DisappointingThis book is not all that. Its just a bunch of meandering ramblings from a guy whose main qualification seems to be that he worked on Internet Explorer at Microsoft. It creates just as many rah rah myths as it challenges. It is poorly written, the author is wholly devoid of any gravitas, and thus does not offer many coherent or believable insights. I suppose the bibliography is useful, for finding a real book, which this one is not. Rating: - Excellent book for people working to innovate, and even for those curious or unsure about what innovation means or how to do itI recommend Scott Berkun's book The Myths of Innovation to everyone willing to trade a couple hours of reading and thinking for a deeper understanding of what's holding you back in your creative endeavours, and some alternatives to help you get out of your rut. In Myths Scott lists 10 myths, one per chapter, which hamper people from innovating. His chapters begin by explaining some important things we've been lead to believe about inventing and innovation simply by living in our culture ... Read More Rating:  - I'm a Scott Berkun fan, but this one didn't do it for me. I really liked Art of Project Management so had high expectation for this book. It took me a while to get engaged into this one, and while there are lots of interesting tidbits, I really didn't find something that sticks to my ribs. Filling, but not satisfying. Rating: - Simple, straight and to the pointWhat I liked about this book is its simplicity, and the organized way of presenting ideas. This book contains a lot of information about what is wrong about innovation, as well as the right way to do things. If you like to think "out of the box", and find solutions out of the norm, this book is definitely for you... 
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