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Binding: PaperbackDewey Decimal Number: 658.878 EAN: 9780673998804 ISBN: 0673998800 Label: Prentice Hall Manufacturer: Prentice Hall Number Of Items: 1 Number Of Pages: 250 Publication Date: February 01, 1997 Publisher: Prentice Hall Studio: Prentice Hall Related Items:
Editorial Review: Product Description: Provides an introduction to changing consumer behavior and trends in managerial practice in the grocery industry. Contains analysis of consumers' shopping behavior and offers an overview of changing practices in the industry. Paper. DLC: Grocery trade - U.S. Average Rating:
 Rating:  - A good introduction and survey of the world's largest marketAs someone who has spent 30+ years living in the world that the authors describe, I found it a good outline of how the grocery business works - from a marketing point of view. The primary value of the book is in the breadth of its coverage, its readability and shortness. I have personally purchased at least a dozen copies to pass on as orientation material for my senior staff who may benefit from more of a big picture of the world they are working in, as well as specialized consultants for our ... Read More Rating:  - Light weightBarbara Kahn is a marketing professor at Wharton but I hear only because her husband Robert J. Meyer is also a chaired marketing professor in the same department. She wrote a "quantitative" dissertation for her PhD but Kahn actually is a touchy-feely behaviorist who works on variety-seeking behavior, a very trivial topic in marketing ignored by all serious researchers. She knows nothing about quantification by her own admission. She also says her dissertation was written entirely by her supervisor ... Read More Rating:  - My review :)Hi. I read some of the book when I took Professor Kahn's Mktg 101 class. (for those of you in the class, not much was on the test about this book). Anyway, although it was recommended for "Anyone who shops" I shop practically everyday and grew up shopping often at grocery stores, but did not find the book to be a good read. I consider myself relatively well educated in business related literature as I took the class during my senior year at Penn's Wharton school. There seemed to be too much academic ... Read More Rating: - Insights into consumer behavior and industry responsesThis book is divided into two parts, one on the state of the industry, and one on consumer behavior. In the first part, the authors do an in-depth analysis of the changes in the retail industry (the move towards discounting, the responses of small grocery retailers to Wal-Mart-style companies, the changes undergoing the supply chain of suppliers to the grocery industry, etc). In the second part, they delve into the available research on consumer behavior, dealing with issues such as store layout and ... Read More Rating: - comprehensive view of marketing in the grocery businessFirst off, let me state that this is by no means a book meant for light reading. It was assigned to me as part of Professor Kahn's (the author) Introduction to Marketing lecture at the University of Pennsylvania. Although not the primary text used in class, the Grocery Revolution provides a comprehensive view of the grocery business. It thoroughly discussed the marketing mix (product, price, place, and promotion). Although the book covers everything very well, it tends to become very repetitive, with the ... Read More 
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