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by: Derek Bok  List Price: $20.95 Amazon.com's Price: $18.85 You Save: $2.10 (10%)Prices subject to change. Availability: Usually ships in 24 hours
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Binding: PaperbackDewey Decimal Number: 378 EAN: 9780691120126 ISBN: 0691120129 Label: Princeton University Press Manufacturer: Princeton University Press Number Of Items: 1 Number Of Pages: 256 Publication Date: November 15, 2004 Publisher: Princeton University Press Studio: Princeton University Press Related Items:
Browse for similar items by category: Click to Display Editorial Review: Product Description: Is everything in a university for sale if the price is right? In this book, one of America's leading educators cautions that the answer is all too often "yes." Taking the first comprehensive look at the growing commercialization of our academic institutions, Derek Bok probes the efforts on campus to profit financially not only from athletics but increasingly, from education and research as well. He shows how such ventures are undermining core academic values and what universities can do to limit the damage. Commercialization has many causes, but it could never have grown to its present state had it not been for the recent, rapid growth of money-making opportunities in a more technologically complex, knowledge-based economy. A brave new world has now emerged in which university presidents, enterprising professors, and even administrative staff can all find seductive opportunities to turn specialized knowledge into profit. Bok argues that universities, faced with these temptations, are jeopardizing their fundamental mission in their eagerness to make money by agreeing to more and more compromises with basic academic values. He discusses the dangers posed by increased secrecy in corporate-funded research, for-profit Internet companies funded by venture capitalists, industry-subsidized educational programs for physicians, conflicts of interest in research on human subjects, and other questionable activities. While entrepreneurial universities may occasionally succeed in the short term, reasons Bok, only those institutions that vigorously uphold academic values, even at the cost of a few lucrative ventures, will win public trust and retain the respect of faculty and students. Candid, evenhanded, and eminently readable, Universities in the Marketplace will be widely debated by all those concerned with the future of higher education in America and beyond. Average Rating:
 Rating:  - Great book about capitalism and higher educationGreat book with real life examples about higer education, capitalism, and marketplace. Quick and easy read. Rating: - Highly Recommended!Former Harvard University President Derek Bok warns that making commercial ventures part of the fabric of U.S. higher education endangers universities' basic values and goals. However, he also gives compelling descriptions of why trustees and administrators are tempted to sign deals with corporations. He is realistic about the slim prospects for keeping such ventures away, especially since some - like sports teams - are already entrenched. Because Bok's analysis is so deeply rooted in his years of ... Read More Rating:  - Thoughts on Bok's Universities in the MarketplaceDerek Bok does a respectful job in describing the issues. The book provides an excellent foundation for the general public to understand the influence of commercialization on higher education. Higher education is big business in the United States. The book's relevance to issues related to intercollegiate athletics, higher education research, online delivery of education and other influences on academics is necessary to understanding the impact of commercialization, both positive and adverse, ... Read More Rating:  - Consideration Of Effects Of Commercialization On Academia!Anyone who has been associated with higher education in this country in the last fifty years is aware of the massive changes that have been sweeping over private colleges and state university systems in the last twenty to thirty years, changes ranging from the unfortunate consequences of political correctness to those associated with a relaxation of more rigorous academic standards to make such education "more accessible" to the population at large to other changes associated with the increasing concentration ... Read More Rating: - Gazing into the future of universitiesDerek Bok, a professor and formerly president of Harvard, writes about the pressures for commercialization that institutions of higher education face and are likely to face in the future. (Commercialization is defined as "efforts within the university to make profit from teaching, research and other campus activities.") In particular, Professor Bok has taken on three major themes: commercialization of athletics, research and education (online teaching, extension programs, etc.) For one, this book is ... Read More 
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