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Binding: PaperbackDewey Decimal Number: 658.802 EAN: 9780750659819 ISBN: 0750659815 Label: Butterworth-Heinemann Manufacturer: Butterworth-Heinemann Number Of Items: 1 Number Of Pages: 512 Publication Date: October 01, 2004 Publisher: Butterworth-Heinemann Studio: Butterworth-Heinemann Related Items:
Browse for similar items by category: Click to Display Editorial Review: Product Description: * McDonald and Dunbar are the leading author team in this area * Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business * The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book) This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version. * Highly developed and well illustrated treatment of a key marketing technique * Usable by students and executives, for whom the practical, step-by-step approach is designed * Leading author team in the field Average Rating:
 Rating: - Text book style, but good readGood book on developing processes and alot of excercises were helpful, however it was like being forced to read a MBA text book again. i was hoping to get some more correlations to Six Sigma and others but overall it is a good read...but be ready to feel like you are studying again. 
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