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Binding: PaperbackDewey Decimal Number: 362.10688 EAN: 9780763783501 Edition: 2 ISBN: 0763783501 Label: Jones & Bartlett Pub Manufacturer: Jones & Bartlett Pub Number Of Items: 1 Number Of Pages: 416 Publication Date: February 09, 2006 Publisher: Jones & Bartlett Pub Studio: Jones & Bartlett Pub Related Items:
Browse for similar items by category: Click to Display Editorial Review: Product Description: Essentials of Health Care Marketing, Second Edition, is a complete curriculum of marketing management tools and techniques and is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. Chapters include learning objectives, key terms, and chapter problems for discussion. The text is filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, the chapters cover market research, strategy, and the strategic marketing process. This ideal teaching tool includes an Instructors' Manual and PowerPoints. This book provides a reader with a foundational knowledge of the principles of marketing and their application in healthcare. Moreover, as health care has changed over the past twenty years, this text provides a perspective of how the application of marketing principles also must shift in terms of their strategic application to respond to the changing environmental forces of the marketplace. 
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