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by: Bob Kimball  Availability: Usually ships in 24 hours
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Binding: PaperbackDewey Decimal Number: 658.8 EAN: 9780875730905 ISBN: 0875730906 Label: Jain Publishing Company Manufacturer: Jain Publishing Company Number Of Items: 1 Number Of Pages: 205 Publication Date: January 30, 2006 Publisher: Jain Publishing Company Studio: Jain Publishing Company Related Items: Browse for similar items by category: Click to Display Editorial Review: Product Description: The Essence of Marketing presents an easy-to-understand perspective of what marketing is--and what it is not--in the real world. Dr. Bob Kimball starts where theory ends, and illustrates how old-time theories and practices have been turned on their ear by innovative professionals who understand how to reach their target market and build the consumer franchise. Seasoned marketing professionals and small business entrepreneurs alike will discover action-packed ideas to help them more successfully market their products and services, building a successful marketing strategy on the foundation of implementation and execution. 
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