Books for Prep | |
from: Harvard Business School Press  List Price: $75.00 Price: $5.87 You Save: $69.13 (92%)Prices subject to change. Availability: Usually ships in 1-2 business days
Dewey Decimal Number: 658.802 EAN: 9780875843100 ISBN: 0875843107 Label: Harvard Business School Press Manufacturer: Harvard Business School Press Number Of Items: 1 Number Of Pages: 656 Publication Date: 1992-11 Publisher: Harvard Business School Press Studio: Harvard Business School Press Related Items:
Browse for similar items by category: Click to Display Editorial Review: Product Description: Focuses on issues in marketing management and covers such topics as ethical and legal aspects of marketing, the services industry and multinational marketing and provides strategies for traditional marketing functions, from market penetration to marketing plan development. Average Rating:
 Rating: - Great selection of readings on marketingI am not a marketing professional, so I bought this book hoping to learn something useful. I am glad I bought it. It's packed with high-quality essays that cover the topics I always wanted to read about. I work as a software developer in a company that doesn't really know what market it is in. I felt that way for a while, but the essays in this book really drove it home for me. The book contains 40 essays, of which I read about 10 so far. My two favorite essays are "Marketing Myopia" ... Read More Rating: - Marketing's Greatest HitsStrategic Marketing Management is an essential guide to gaining fast insight into the critical factors of successful marketing. Each chapter deals with a seperate isolated issue which faces all marketers regardless of industry. Most of the chapter authors have abstracted key business elements and also provided real world examples to back their points. This book has wide breadth, but obviously trades off depth. It is excellent for non-business school majors who need to learn the critical marketing ... Read More 
In association with Amazon.com | |