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Binding: HardcoverDewey Decimal Number: 658.4038 EAN: 9780875848709 Edition: 1st ISBN: 0875848702 Label: Harvard Business School Press Manufacturer: Harvard Business School Press Number Of Items: 1 Number Of Pages: 258 Publication Date: November 15, 2001 Publisher: Harvard Business School Press Studio: Harvard Business School Press Related Items:
Editorial Review: Amazon.com Review: "Metanational" is the term that Jose Santos, Peter Williamson, and Yves L. Doz--management and technology professors at the international INSEAD graduate school of business--coined to describe a new type of global corporation. It refers, they explain in From Global to Metanational, to "a company that builds a new kind of competitive advantage by discovering, accessing, mobilizing, and leveraging knowledge from many locations around the world." And as they unveil and dissect the concept, it becomes apparent that it may indeed be an apt description for those worldwide enterprises most likely to succeed in our rapidly changing times. Based on interviews with 36 companies from America, Asia, and Europe (including long-established firms like 3M and Toyota and newcomers like Acer and Shiseido), the authors describe innovative ways to efficiently tap into "pockets of technology, market intelligence and ... specialist knowledge scattered around the world," rather than relying solely on input from a home nation or a few select locales. They explore how trailblazers are identifying this information wherever they find it, parlaying it into new products, services and processes, and merging the result with all sales, distribution, and marketing efforts. Anyone involved in multinational business should find this both provocative and potentially useful. --Howard Rothman Product Description: Becoming a global company once meant penetrating markets around the world. But the demands of the knowledge economy are turning this strategy on its head. Today, the challenge is to innovate by learning from the world . This book provides a blueprint for companies ready to embrace this new globalization challenge. In "From Global to Metanational", international business and strategy experts Yves Doz, Jose Santos, and Peter Williamson introduce a radically different kind of company - the metanational - defined by three core capabilities: being the first to identify and capture new knowledge emerging all over the world; mobilizing this globally scattered knowledge to out-innovate competitors; and, turning this innovation into value by producing, marketing, and delivering efficiently on a global scale. The authors explain why traditional global strategies are no longer sufficient to differentiate leading competitors, what the knowledge economy means for managers, and why opportunities to leverage globally dispersed knowledge are growing. Most important, they outline exactly how managers can build a metanational advantage for their own organizations by: prospecting for and accessing untapped pockets of technology and emerging consumer trends from around the world; leveraging knowledge imprisoned in a multinational's local subsidiaries; and, mobilizing this fragmented knowledge to generate innovations, profits, and shareholder value. Drawing from the experiences of pioneering metanationals including STMicroelectronics, ARM, Acer, Nokia, Shiseido, and PolyGram, the book shows how today's multinationals can use their existing global networks to gain an important head start in the global game - and how newcomers can leapfrog traditional competitors by rapidly building a new-style metanational corporation. Must-reading for every leader - from the CEO of a new global venture, to the executive of a currently successful multinational, to the founder of an e-business startup getting ready to 'go global' - this pathbreaking book shows how to reshape strategies to compete and win in the global knowledge economy. Author Bio: Yves Doz is Timken Professor of Global Technology and Innovation at INSEAD. Jose Santos is Professor of International Management at INSEAD. Peter Williamson is Professor of International Management and Asian Business at INSEAD's Euro-Asia Centre. Average Rating:
 Rating: - At Home In The WorldSTMicroelectronics, a semiconductor company, is a firm that is at home in the world. Its headquarters are scattered across Europe, split between Geneva, Paris, Milan, and Amsterdam. STM's units and subsidiaries carry the name of town or cities in which their are located, not of countries or continents. Indeed, there are no national subsidiaries, and national flags are conspicuously absent. When the CEO was asked by the authors where his company's home base was, he hesitated for a moment then replied, ... Read More Rating:  - The new small worldI was delighted to grab a better understanding on global competitiveness and the new productive opportunities provided by the Metanationals. You don't know about it yet?? God, your business is under great danger... Rating:  - Finding knowledge in unlikely placesWhat does a large company need to concentrate on for sustained success in a globalized world? Doz and his colleagues claim that it is to become metanational and to become good at innovating from a platform of bringing together knowledge from many different parts of the world. Metanationals differ from globalized companies in that they recognise that new ideas, products or directions may originate somewhere other than the corporate centre. The focus of the authors is on innovation and they argue ... Read More Rating: - Must reading for international businessThis is one of the most refreshing books about managing multinationals that I have read. It goes one step beyond the idea of a transnational, proposing a new model of how a company can succeed by prospecting the world for new knowledge about technologies and customer behaviour and using this to innovate. It won't be easy to implement, but the last three chapters provide a good starting point about how to make it happen. I was convinced that if we didn't try and build a metanational we would simply be left ... Read More Rating:  - Nostalgia for GlobalizationThe first two chapters tell you the picture and that is it. The kernel is summarized in a table at page 83 (end of chapter 3). Make a copy of this page, file it for later reference, and you are done. At best, this book reviews the vaunted wisdom of globalization, which many companies have been living at and dealing for years. At worst, it recites the squabbles between the global platform (the standardization) and regional initiatives (the deviations and the sensing ends). No specific solution or action is ... Read More 
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