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Binding: HardcoverDewey Decimal Number: 608.773 EAN: 9780875848990 Edition: 1 ISBN: 0875848990 Label: Harvard Business School Press Manufacturer: Harvard Business School Press Number Of Items: 1 Number Of Pages: 221 Publication Date: 1999-11 Publisher: Harvard Business School Press Studio: Harvard Business School Press Accessories: Related Items:
Editorial Review: Amazon.com Review: If you think patents are just about protecting inventions such as the film projector, you're missing the big picture. Now that ideas can be protected--for example, Priceline.com's business model--patents can be wielded to intimidate competitors, uncover their strategies, capture market segments, and, for many companies, generate millions in licensing revenues. Whether patented ideas will ultimately help or hinder innovation is still under debate (see Owning the Future). In Rembrandts in the Attic, however, authors Kevin Rivette and David Kline get down to business, offering practical advice for competing in today's intellectual property arena. Their advice ranges from the simple to the sublime. First, they suggest, take stock of the patents you already own. Many companies are sitting on unused patents that could be worth millions. For example, IBM licensed its unused patents in 1990, and saw its royalties jump from $30 million a year to more than $1 billion in 1999, providing over one-ninth of its yearly pretax profits. And if you can't find buyers for your unused patents, then look for companies that are infringing upon them--companies that might owe you a piece of their profits. Rivette and Kline offer "patent mining" techniques to spot such potential infringers that can also reveal where your competitors are headed and help you get there before they do. Overall, Rembrandts in the Attic is a crafty and practical guide for companies that may have untapped riches in storage. --Demian McLean Product Description: In a world where intellectual property (IP) lies at the center of the modern company's economic success or failure, Rivette and Kline suggest that IP management must become a core competence of the enterprise. Such an approach will require a radical break from the way corporate America has historically treated intellectual property. For most of this century, patents were not seen as profit-generating assets, but rather as cost centers of dubious value. Accordingly, intellectual property issues have usually been handled as a legal function, separate from business strategy. But now CEOs and other senior executives need to become knowledgeable about IP. They will have to think about intellectual property as a major lever of value creation for their companies. Rembrandts in the Attic shows how to utilize intellectual property as both a corporate asset and a strategic business tool to enhance the commercial success of the enterprise. Rivette and Kline present case studies of companies, such as IBM, Avery Dennison, Xerox, Lucent, Gillette, Dell, Texas Instruments, and Hitachi, which have deployed their patents as competitive weapons to capture and defend market share, outflank and out-market rivals, increase R & D effectiveness, and achieve greater results in mergers and acquisitions and joint venture activities. The book offers tools and techniques to help companies utilize their intellectual property. The authors also devote a chapter to the so-called Internet Patent Wars-the controversy surrounding recent Patent and Trademark Office decisions to grant patents for business models, particularly in the e-commerce arena--and the rise of the Open Source Code movement and the challenges and opportunities presented by alternative IP practices. Average Rating:
 Rating:  - Forced to read in a 2008!!! MBA ClassIt's the end of 2008 and this is the second "old" book assigned for reading in an MBA class. The other one had "Future" in the title and was also written in 2000/2001 time frame. My choice of institutions is now in question given their assigned reading. This book seemed like an Ad for the author's consulting. It was inspiring in one sense. If I ever write a book, I will be sure to have a good writer co-author it so that my reader doesn't suffer through bad writing. As ... Read More Rating:  - Must Reading for Entrepreneurs, Inventors, and ManagersSpellbinding. I laughed. I wept. How could Xerox PARC miss a $500,000,000 patent opportunity in the graphical user interface? Easy, they didn't recognize that someone else might have a use for something they had no use for. Yes, I laughed and I cried. Rating: - A book on why you should have an IP strategyThis well written book will convince you that an IP strategy is important. If you have some "entry-level" understanding of the strategic concepts related to IP, this book will be of little help. The concepts presented are of interest but they are presented from a superficial perspective. For instance, the concept of IP map is interesting and is accessible from one of the author's consulting firm... Rating: - Rembrandts and Understanding the New EconomyI would like to put Rembrandts into the context in which it was created. Rembrandts was conceived and co-authored by my friend and business partner of the past 15 years, Kevin Rivette. We co-founded Aurigin Systems,Inc., formerly SmartPatents, Inc., in 1992 to make it easier for people working with patents to do their work. From this beginning Aurigin and, particularly, Rembrandts, have helped transform the way intellectual property(IP) is viewed in the business community. Historically, IP was viewed ... Read More Rating:  - Patents as a form of tokenA fine book written by good story tellers. It described how patents can be used as an asset, or even as a kind of currency, an exchange token, but it lacks depth. I am interested in Apple's failure to manage its IP. While Xerox was forced to license their photocopy technologies, Apple was doomed because they failed to license their Macintosh user interface to other developers. They have always been a hardware company. They sell underpowered and overpriced plastic cases with miserable circuits. ... Read More 
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