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Advertising and Promotion Management




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: Advertising and Promotion Management
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Binding: Hardcover
Dewey Decimal Number: 659.1
EAN: 9780894642388
Edition: 2nd
ISBN: 0894642383
Label: Krieger Publishing Company
Manufacturer: Krieger Publishing Company
Number Of Items: 1
Number Of Pages: 301
Publication Date: 1987-06
Publisher: Krieger Publishing Company
Studio: Krieger Publishing Company



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Product Description:
This study aims to provide a nontechnical introduction to the task of advertising and promotions management, developed primarily for the benefit of marketing managers, and students on business courses. It includes the planning and supervision of advertising and promotion activities.










 






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