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by: Edward Bernays  List Price: $13.95 Amazon.com's Price: $11.16 You Save: $2.79 (20%)Prices subject to change. Availability: Usually ships in 24 hours
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Binding: PaperbackDewey Decimal Number: 303.375 EAN: 9780970312594 ISBN: 0970312598 Label: Ig Publishing Manufacturer: Ig Publishing Number Of Items: 1 Number Of Pages: 175 Publication Date: September 01, 2004 Publisher: Ig Publishing Studio: Ig Publishing Related Items:
Browse for similar items by category: Click to Display Editorial Review: Product Description: "Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies."-Noam Chomsky "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."-Edward Bernays, Propaganda A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (18911995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed "engineering of consent." During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would "Make the World Safe for Democracy." The CPI would become the blueprint in which marketing strategies for future wars would be based upon. Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses. This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder. Average Rating:
 Rating:  - Manipulation of the Masses"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country." And we're off and running through the world of Propaganda, the how-to manual for the manufacture of consent by Edward Bernays. Since American voters were unable to think for themselves, the nephew of Sigmund Freud ... Read More Rating: - The Book That Killed DemocracyOnce Sigmund Freud discovered unconscious thought, it was all over for the American republic. It was just a matter of time (a few years) before Freud's nephew, Edward Bernays, took the next step and found a way to use Uncle Freud's theories to manipulate the masses into controlling not only consumer behavior, but more importantly, political thought. "If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without ... Read More Rating:  - Modern PREdward Bernays is most infamous as the founder of modern public relations as we know it today, and particularly for his advertising campaign to make cigarettes popular for women. Bernays taps into his uncle's understanding of the human unconscious and then exploits it, by turning us all into products. A disturbing an continually prescient text on the art of commercial manipulation. Rating:  - The spinning of consumer needs and beliefs in life and advertisementThe ancient art of infusing thought system in people to affect their daily judgement and "belief" in clearly illustrated in this book. A must read for those interested in understanding the underlying forces that infuence what we believe,buy and vote for. Rating: - Propaganda Rules the World!Edward Bernay and Ivy Lee were the progenitors of today's public relations and marketing machine. They didn't create the "Spin" machine, merely steered it in the direction it was naturally going. "Propaganda" is a "must read" for anyone desiring to create an effective PR/Marketing campaign. It's more a philosophy behind the strategy. Ideas rule the world and "Propaganda" is the method by which it's done. Edward Brown Core Edge Image & Charisma Institute, Inc. 
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