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Binding: PaperbackEAN: 9780971260603 ISBN: 0971260605 Label: LifeCourse Associates Manufacturer: LifeCourse Associates Number Of Pages: 247 Publication Date: 2006-03 Publisher: LifeCourse Associates Studio: LifeCourse Associates Related Items:
Editorial Review: Product Description: Strategies for a New Generation of Consumers in Music, Movies, Television, the Internet, and Video Games. In this new book, William Strauss and Neil Howe do for the entertainment industry what they did for colleges, the armed forces, and others who design or sell products for today's young people. They explain how, and why, Millennials have grown up to be so different from what nearly everybody expected--and how to turn this new youth tide to your advantage. Average Rating:
 Rating:  - More predictions about the MillennialsThis is another work by Strauss and Howe, similar in theme to their first book, Generations. The main thesis is that culture undergoes cycles of change composed of four generations each, alternating between inward-directed and outward-directed emphasis. The book comes several years after Millennials Rising, and as such contains more detailed predictions about the Millennial generation, with specific application to popular culture and media. The main idea is that within ... Read More Rating:  - An informed study focusing upon a decreasing in entertainment consumption by the "Millenial generationCo-authored by William Strauss and Neil Howe, and with the additional assistance of Pete Markiewicz, Millenials And The Pop Culture: Strategies For A New Generation Of Consumers is an informed study focusing upon a decreasing in entertainment consumption by the "Millenial generation". Providing readers documentation of this cultural phenomena through a series of polls, interviews, surveys, and ratings, Millenials And The Pop Culture delves deeply into the seeming demise of music concerts, big-screen ... Read More 
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