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by: BJ Fogg, Dean Eckles, Ian Bogost, Sunny Consolvo, Eric Holmen, Mirjana Spasojevic, Josh Ulm, Sebastien Tanguay, Susan Walker, Sean White  
Availability: Usually ships in 1-2 business days
EAN: 9780979502521 Edition: 1st ISBN: 0979502527 Label: Stanford Captology Media Manufacturer: Stanford Captology Media Publication Date: 2007 Publisher: Stanford Captology Media Studio: Stanford Captology Media Related Items:
Editorial Review: Product Description: Average Rating:
 Rating: - Its awesomeI ordered this book in July, 2007. This's an amazing book! Today, I got an email from the author asking if I got the book. I think they not only did a great work on this book, but also concern everyone who are interested in this book! That's so nice! So, don't hesitate to order this book! You will get more then what you thought!Mobile Persuasion: 20 Perspectives of the Future of Behavior Change Rating: - Excellent introduction to the possibilitiesWe love the do-everything gadget that is always with us. The mobile phone will be the most effective instrument of persuasion in the coming decade, says co-author and Stanford professor B.J. Fogg. My handset can play the roles of concierge, coach and court jester. Linkage to the Web 2.0 world is a precursor to its ability to augment my social reality. The book consists of 20 perspectives offered by speakers at 2007 Mobile Persuasion, a conference hosted by Fogg's Persuasive Technology ... Read More Rating: - The Future of Persuasion is MobileThis book gives insight into the swiftly growing world of persuasive technology in the form of the mobile phone. Throughout the book, you are taken through the perspectives of 19 different experts on the topic, whose specialties range from persuasive games to managing a chronic disease to the ethical dangers of mobile persuasion. The book is incredibly easy to read and has a surprising 20th chapter that inspires the reader to look at his/her own experiences. With the ubiquity of mobile ... Read More Rating: - A superb introduction and overviewI am a soon to be a graduate psychology student by the University of Tromsø. I am doing some research this summer and then I bought the "Mobile Persuasion: 20 Perspectives on the Future of Behavior Change" from the folks by the Persuasive Technology Lab by Stanford University. The book gave me a very good introduction and an overview of this research field in a clearly and understandable manner. As a a reader you get to know what happens in the field of mobile persuasion right now, what ... Read More Rating: - 19 books in 1Stanford's Captology group has done something amazing with this book. (First - a little disclosure - I'm Eric Holmen from SmartReply, the author of the Mobile Marketing chapter of this book.) This book takes academic and industrial thought leaders, and compresses their real-world experiences, marketplace results, and tested views into about 2,000 words for each of 19 chapters, with a surprise 20th chapter. Rarely will you find a book with such breadth of content that is focused on such a misleading simple ... Read More 
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