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Binding: HardcoverDewey Decimal Number: 302.13 EAN: 9781400064281 Edition: 1 ISBN: 1400064287 Label: Random House Manufacturer: Random House Number Of Items: 1 Number Of Pages: 336 Publication Date: January 02, 2007 Publisher: Random House Release Date: January 02, 2007 Studio: Random House Related Items:
Browse for similar items by category: Click to Display Editorial Review: Product Description: Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.” Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.” In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits. Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick. Average Rating:
 Rating:  - A good book for both marketing newcomers and seasoned professionalsA great source of inspiration for marketing professionals and anyone else who needs their message to stick. In their organized approach to sticky communication, the brothers Heath take their own advice in writing a Simple, Unexpected, Concrete, Credible, Emotional, Story. Okay, it wasn't that emotional, but they didn't stop there. This book is full of interesting, useful, and practical insights for any marketing professional. Five years or fifty, it's a must-read regardless of how ... Read More Rating: - Made to Stick Excellant book to read. Well written. Great lessons for learing to present that unique idea you want to stick customers' minds. Rating:  - Good service - Expensive deliveryService was good, delivered on time. BUT i thought i was saving by ordering on amazon when i realized that once the delivery charge was added, it actually doubled the price of the book... To go from $8 to $16 price tag for shipping does not justify the process. Will be careful about that next time... Rating:  - Glued to Made to StickMade to Stick provides a simple guide for constructing messages that will engage your audience and endure in their memory. It offers strategies for creating meaningful messages that translate knowledge into action. The six principles of "sticky" ideas--Simplicity, Unexpectedness, Concreteness, Credibility, Emotional, and Stories--are the kind of common sense strategies writers already know but don't always apply. Made to Stick is based on the idea that becoming a good writer is a matter of nurture, ... Read More Rating: - Made to StickThis book was sent to my home in less than three business days. I did not have to leave the comfort of my home! 
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