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Dewey Decimal Number: 741.6 EAN: 9781568987705 Edition: 1 ISBN: 1568987706 Label: Princeton Architectural Press Manufacturer: Princeton Architectural Press Number Of Items: 1 Number Of Pages: 248 Publication Date: May 01, 2008 Publisher: Princeton Architectural Press Studio: Princeton Architectural Press Related Items:
Browse for similar items by category: Click to Display Editorial Review: Product Description: How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers’ work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form and ideas in a critical, rigorous way, informed by contemporary media, theory, and software systems. Through visual demonstrations and concise commentary, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The New Basics explains the key concepts of visual language that inform any work of design—from a logo or letterhead to a complex Web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. Colorful, compact, and clearly written, The New Basics is the new indispensable resource for anyone seeking a smart inspiring introduction to graphic design, and destined to become the standard reference work in design education. www.gdbasics.com, the on-line companion to Graphic Design: The New Basics, includes a variety of student responses to the design problems featured in the book. Sample syllabi for a variety of course levels are included along with key technical information from each chapter. Average Rating:
 Rating:  - Top of the line graphic design book. Great for referencin.This book is very helpful. It has a lot to offer to beginning students or just someone trying on their own. Its not so organized as a text book would be which keeps it fresh and fun to still look at. But it definitely has a lot to offer. Rating:  - excellent overviewthis is an excellent overview: while I appreciated the new media content, that felt far more like info for those considering an MFA in graphic design and are not what I feel are basic in any way. I am a working graphic artist and using programming languages easy or not to develop visual media is not part of my work or a requirement. Flash animations, web design are, though. I feel other areas could have been better flushed out. Rating: - The short course...to the long road.Congratulations to Ellen Lupton for her contemporary take on the keystone of our visual culture: Graphic Design. This book is as good of a summary of the necessary skills and practices that are essential to contemporary communication design as I have ever seen. I was educated in graphic design in my undergrad by the legacy of modern design and Bauhaus pedagogy, even in the wake of the sweeping technological change that was occurring all around us. This book finally catches up on a curriculum and ... Read More Rating: - Finally, a current book on graphic design When Ellen Lupton released her wonderful book, "Thinking with Type," I adopted as a required text for my college typography course. Not only did I admire the thinking behind the writing and structure, but my students LOVED the book. When I learned about this new book written with Jennifer Cole Phillips I pre-ordered it immediately. Now that I've read it, I'm thrilled with their effort and am eager to use it as the text in my Graphic Design 1 class. This book provides current ... Read More Rating: - YOU LEARN SOMETING NEW EVERY DAY !THIS iS A VERY INFORMATIVE BOOK FOR ANYONE THAT IS A NOVICE AND WOULD LIKE TO EXPLORE THE INS AND OUTS OF GRAPHIC DESIGN! 
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