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Binding: HardcoverDewey Decimal Number: 658.4012 EAN: 9781576751671 ISBN: 1576751678 Label: Berrett-Koehler Publishers Manufacturer: Berrett-Koehler Publishers Number Of Items: 1 Number Of Pages: 334 Publication Date: March 12, 2003 Publisher: Berrett-Koehler Publishers Studio: Berrett-Koehler Publishers Related Items:
Editorial Review: Product Description: Authors Donald Mitchell and Carol Coles conducted a ten-year study of companies that had grown the fastest over a three-year period. Their research reveals that while unsuccessful companies doggedly apply outdated business models, the successful ones improve their models every two to four years. The Ultimate Competitive Advantage provides a straightforward, systematic method any company can use to review and improve its business model and each of its key components: pricing, costs of doing business, and benefits added. Dozens of concrete examples from companies of all sizes and types are provided. Average Rating:
 Rating: - ...the perennial gale of creative destructionMitchell and Coles have done businesses a tremendous service in writing this excellent book. They have done so by providing a practical toolbox of ideas with which to stimulate entrepreneurs, business leaders and managers to enhance and improve their business prospects in today's very competitive marketplaces. I must admit to having struggled with this book for a long time. Not because of difficulty in reading and understanding. To be sure this is a very lucid and comprehensible book ... Read More Rating:  - opened my mindThis book will open your mind on how to launch a bew business or innovative product or server. However the authors could write this book in a more simple way and not with a hard to read english text. Rating: - Business Model Innovation WorkbookThe Ultimate Competitive Advantage is a gold mine with a rich vein of unusual ideas from Mitchell and Coles' nimble minds. Its stated purpose is to help readers develop and implement a superior management process for continuous business model improvement. The book goes ahead to do just that. The authors' approach make deliberate what used to be an accidental, hapazard, uncertain and hard to repeat process. This book, like Mitchell and Coles' others, is best used as a workbook. ... Read More Rating: - THIS I S A PRACTICAL BOOKThis is a practical book, but it is not a "how-to-book" instead, it deals with the what, when and why; with such tangibles as pricing, cost of doing business and benefits to stakeholders. The authors- Donald Mitchell and Carol Coles researched and found out that unsuccessful companies doggedly apply outdated business models while the successful ones improve their models every 2 to 4 years. The book provides a straightforwad and a systematic method which any company can use to review and improve its business ... Read More Rating: - Pragmatic and functional!Before reading the book, “The Ultimate Competitive Advantage” it seemed to me that most management books were written for “big” business problems. Most authors quote one case after the other to make their own case. A collection of postmortem reports of different companies to tell you how they failed. This is the first book that has taught me however small a business may be, its success depends on competitive edge it creates with its own resources. There are numerous ways ... Read More 
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