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by: Seth Godin  List Price: $23.95 Amazon.com's Price: $16.29 You Save: $7.66 (32%)Prices subject to change. Availability: Usually ships in 24 hours
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Binding: HardcoverDewey Decimal Number: 658.8 EAN: 9781591841746 ISBN: 1591841747 Label: Portfolio Hardcover Manufacturer: Portfolio Hardcover Number Of Items: 1 Number Of Pages: 256 Publication Date: December 27, 2007 Publisher: Portfolio Hardcover Studio: Portfolio Hardcover Related Items:
Browse for similar items by category: Click to Display Editorial Review: Product Description: Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I dont care, as long as its shiny and new. Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck! As traditional marketing fades away, the new tools seem irresistible. But they dont work as well for boring brands (meatballs) that might still be profitable but dont attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, thats a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion. Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who dont. The winners arent just annoying start-ups run by three teenagers who never had a real job. Youll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces Will it blend? videos that demolish golf balls, Coke cans, iPhones, and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube. Godin doesnt pretend that its easy to get your products, marketing messages, and internal systems in sync. But hell convince you that its worth the effort. Average Rating:
 Rating:  - Interesting Book, but does it work for Architects (I know we're not his primary audience)?So I've been in the middle of reading a wide variety of books and Seth Godin's Meatball Sundae slips into the business/marketing area of my reading spectrum. Its a good read, easily taken in chunks, not surprising since he is a blogger. Actually, when I think about it I could easily imagine that most of his chunks are reformulated blog posts, but they hang together so nicely that it is not noticeable. The basic premise of his book is that the new way of marketing demands a new way ... Read More Rating: - Six Elements Review - 7.1/10Business as usual isn't working anymore. Seth Godin portrays the orthodox business practice trying to embrace the New Marketing as "Meatball Sundae". Meatball is straightforward and ubiquitious. The New Marketing is whipped cream and a cherry Part 1 speaks out the difference between the old marketing (mass media, TV, command-and-control) and The New Marketing (fashion, stories, permission and promises) The highlight of the book is in Part 2, The Fourteen Trends ... Read More Rating:  - A Meatball Sundae is just what you need!Marketing genius Seth Godin has once again hit it out of the marketing ballpark with Meatball Sundae: Is Your Marketing Out of Sync?. Colorfully and succinctly, Godin lays out what you might not want to hear: that the "Old Marketing" of television interrupts and mass marketing average products, is losing ground to the "New Marketing" in the Web 2.0 world, and you've got to pick a team. With fourteen clearly defined considerations of New Marketing in his toolbox, along with enough case studies ... Read More Rating: - Essential Reading for Nonprofit ExecsSeth Godin is an expert on the use of new web-based marketing techniques. In the Meatball Sundae, he provides big-picture descriptions and examples of fourteen trends that are changing the business and marketing world. The book is visionary and easy to read but does not provide how-to details. This is essential reading for not-for-profit executives whose organizations live and die based on the success of their marketing and fundraising efforts. While the book is aimed at the private-sector, ... Read More Rating: - Thinking Through Your DecisionsOne thing about Seth's books is they always get me to thinking, and re-thinking. This time, I'm thinking about marketing in today's crazy upside-down new world. Every entrepreneur worth her/his salt should be thinking through their decisions about adopting new techniques, such as blogs and Twitter, and not just tag along with the crowd. Seth helps us sort it all out. For an expansion of concepts found in my own book, "The Expert's Edge," put this book on your study list too! 
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