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by: Dan Roam  List Price: $24.95 Amazon.com's Price: $16.47 You Save: $8.48 (34%)Prices subject to change. Availability: Usually ships in 24 hours
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Binding: HardcoverDewey Decimal Number: 658.403 EAN: 9781591841999 ISBN: 1591841992 Label: Portfolio Hardcover Manufacturer: Portfolio Hardcover Number Of Items: 1 Number Of Pages: 288 Publication Date: March 13, 2008 Publisher: Portfolio Hardcover Studio: Portfolio Hardcover Related Items:
Browse for similar items by category: Click to Display Editorial Review: Product Description: A bold new way to tackle tough business problemseven if you draw like a second grader When Herb Kelleher was brainstorming about how to beat the traditional hub-and- spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply get. In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they cant draw. Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools tools that take advantage of everyones innate ability to look, see, imagine, and show. THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way. Average Rating:
 Rating:  - very niceWhat a surprising book this is! It's easy to read, very inspiring and just fun to try it yourself. If you visit his website, you get a pdf doc with the basics; simply great. Rating: - Very UsefulAs a graphic designer by training, i was skeptical about the value this book would bring to my table. I picked it up on a whim in barnes and noble. I learned a lot of really useful tips though for quickly identifying and expressing problem and solution spaces. I would recommend this book to just about anyone. Rating:  - Great set of tools - not a standard approach to business problem solvingThis book was an interesting read for me not only because of the presentation concepts discussed, but also because The back of the napkin aims to provide a complete framework to solve business problems. I think the book did really well on the presentation front, the goal of a generic strategic problem solving kit is not really reached. Dan does a great job convincing us that we should use our drawing/visual thinking skills that most of us have been neglecting since we started ... Read More Rating:  - Where's the EditorI struggled with this book. It has some great ideas, but it reminds me of the last hour of the film version of The Return of the King or the entire King Kong by Peter Jackson. Where's the editor? The good and the bad: 1. He gives concrete examples of how to use visual thinking and gives you tools to figure out what to do. 2.It's a 300 pages book talking about visual thinking. Okay. I read it on the Kindle, so I don't know really how big the pictures are. But the point remains ... Read More Rating: - Learn the process of visualizing information for telling your storyI'm not good at drawing, but that doesn't stop me from occasionally using a whiteboard to visually communicate ideas. Communicating ideas isn't about creating a Picasso or a Rembrandt. Stick figures are welcome! The visual process contains four phases: * Look: Orient yourself and know which way is up, where you are, and identify. * See: Explore the five W's (who, what, when, where, and why) plus how many. * Imagine: No SQUIDS here (it's SQVID (simple, quality, vision, ... Read More 
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