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by: Mark Hostetler  Availability: In stock soon. Order now to get in line. First come, first served.
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Binding: CD-ROMDewey Decimal Number: 340 EAN: 9781597011327 ISBN: 1597011320 Label: ReedLogic Manufacturer: ReedLogic Number Of Items: 1 Number Of Pages: 1 Publication Date: July 31, 2006 Publisher: ReedLogic Studio: ReedLogic Browse for similar items by category: Click to Display Editorial Review: Product Description: The goal of this Virtual Leadership SeminarTM is to provide executives with critical information and winning legal strategies for advertising and marketing. The CD is playable on any computer or CD-player and features 30 minutes of live audio with Mark Hostetler of Blackwell Sanders Peper Martin LLP sharing his best practices on what every executive needs to know about the legal issues that impact a successful advertising and marketing strategy. The information provided includes an overview of the laws that affect advertising and marketing, the steps to take, and what to avoid to prevent legal situations. The CD is also accompanied by the text of the speech. Topics covered in the Virtual Leadership SeminarTM include: 1. A detailed look at the most important laws governing advertising and marketing; 2. Step by step guide for implementing a successful strategy; 3. The 5-7 mistakes most often made and how to avoid them; 4. Specific negotiation strategies; 5. Roles and motivations of each party; 6. A seasoned attorney's strategy for working with some of the world's largest companies; 7. Case Studies of specific situations and what you can learn from them. 
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