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by: Paco Underhill  EAN: 9781842030226 ISBN: 1842030221 Label: Simon & Shuster Manufacturer: Simon & Shuster Number Of Pages: 288 Publication Date: 2000 Publisher: Simon & Shuster Studio: Simon & Shuster Related Items:
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 Rating:  - Great InsightsNutshell review - This is a very interesting look into the psychology of why we buy (or not) by one of the original researchers into this field. A great book for the layman and will help you become more aware of the various ways in which we are being influenced to spend! A great read, well written and really fascinating. Rating: - Good bookI haven't finished reading this book, but have picked up some good ideas so far. Rating: - An eye-opening read for this consumerI would think that most retailers could learn a huge amount about maximizing profits from this book. It was an eye-opening read for me. I am almost sorry that I am not a retailer so that I can't use this information. I wonder if the author has done any writing for professional journals. As others have noted, there isn't enough information on technique for anyone to really critique his methods. Still, though, that would be important mainly for an academician. The ideas themselves are what would be ... Read More Rating:  - The Ultimate Guide to Understanding for Retailers Who Want to Better Understand In-Store Consumer BehaviorFrom store layout and design to how and why your customers behave the way they do in your store, this book reveals a ton of information that you can use to increase your sales. It also gives you advice on what changes you can make to help you make the buying experience easier and faster for your customers. In my marketing consulting practice I concentrate on "guerrilla marketing" strategies that retailers can use to quickly, easily and inexpensively increase their ... Read More Rating: - Its a good question to ask from evry customerI had never thought upon this until I got this book in my hand. The information given in the book is based on practical studies conducted in different retail shops, departmental stores. Data gathered has been analyzed thoroughly and findings put in the book. The stuff is kind of hilarious and mind boggling. While you are reading the book you will take some time to think ..Is Paco talking about me? Paco for instance, discusses the implication of the trolley/baskets on the shopping experience, ... Read More 
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