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by: Chris Anderson  Availability: Usually ships in 1-2 business days
EAN: 9781844138517 Format: Import ISBN: 1844138518 Label: Random House Manufacturer: Random House Number Of Pages: 256 Publication Date: 2007 Publisher: Random House Studio: Random House Related Items:
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 Rating:  - Useful Theory and Practice for Anyone Selling OnlineAs an author who has just entered the world of Print on Demand (see Virtually Maria (Virtual Trilogy)and A Matter of Time) I found Chris Anderson's excellent book a great guide to the theory and practice of the rapidly expanding virtual marketplace. In particular, I found his theories on the growth of niche markets and specialist sales on the internet very useful when planning my own online campaigns and creating a "web presence". His style is extremely readable and the book is well ... Read More Rating: - Add 'long tail' to your list of new dictionary terms...The internet has changed the way consumers consume. In his book "The Long Tail", Chris Anderson explains how the internet has created a unique culture of endless choice, and unlimited demand. This has created a "Long Tail", whereby it is no longer economically viable for the big conglomerates to chase the mega-hits (Top 10 music, best selling books, this seasons must-have product), as the bulk of sales has shifted to items that may only sell one unit a month. It is the sum of all these sales that ... Read More Rating: - Short Tale of the Long TailWired magazine packs some of the best technology writers and new economy experts in the world, and with this book Chris Andersen asserts his position as the leader of the pack. This book has the right mix of the essential ingredients of a good business book: enough rigor for business theory but not so much as to make it dry; enough anecdotes to bring the point home but not so much as to make it repetitive; enough opinions and wit to make the reader question but not so much as to make it biased and shallow. ... Read More Rating:  - This is the long-tail (Amazon)!I was surprised to see that there are no customer reviews for this book. I guess this, in a nutshell, sums up the long tail. In this brilliant work, Chris Anderson, says that the internet has changed many things but the most important one is the fact that it has created a long tail of niche products that by themselves mean very little but when one aggregates their deman, they add up to a lot. This website is a prime example of that long tail where bestsellers and POD books rub shoulders. This book has been ... Read More 
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