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Brand: The Gale Group Format: HTML Label: Alcohol Research Documentation, Inc. Manufacturer: Alcohol Research Documentation, Inc. Number Of Pages: 14 Publication Date: March 01, 2001 Publisher: Alcohol Research Documentation, Inc. Release Date: July 28, 2005 Studio: Alcohol Research Documentation, Inc. Browse for similar items by category: Click to Display Editorial Review: Product Description: This digital document is an article from Journal of Studies on Alcohol, published by Alcohol Research Documentation, Inc. on March 1, 2001. The length of the article is 4189 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser. From the author: Objective: As many as one in four adults in North America experiences some problems due to alcohol consumption. Although most of these problem drinkers do not have concerns that are severe enough to merit formal treatment, such drinking has large economic costs and can place the drinker at risk for long-term negative health and social consequences. The present study evaluated a minimal intervention that used normative feedback about population drinking to motivate changes in alcohol use. Method: An intervention pamphlet was mailed to over 6,000 households in Toronto, randomized by block from a region containing almost 10,000 households. In the month after the mailing, a general population survey was conducted in the region to assess alcohol use. Results: Respondents from households receiving normative feedback (n = 472) reported significantly lower alcohol use than controls (n = 225), but this effect occurred only among respondents who met an objective criterion for problem drinking and who perceived some risk associated with their drinking. Conclusions: Viewed from a public health perspective, normative feedback interventions have the potential for a significant payoff because they can be provided at low cost and to problem drinkers who might ordinarily never access any treatment services. (d. Stud. Alcohol 62: 228-233, 2001) Citation Details Title: Impact of Normative Feedback on Problem Drinkers: A Small-Area Population Study. Author: John A. Cunningham Publication: Journal of Studies on Alcohol (Refereed) Date: March 1, 2001 Publisher: Alcohol Research Documentation, Inc. Volume: 62 Issue: 2 Page: 228 Distributed by Thomson Gale 
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