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Format: HTML Label: Public Relations Quarterly Manufacturer: Public Relations Quarterly Number Of Pages: 9 Publication Date: December 22, 1994 Publisher: Public Relations Quarterly Release Date: July 28, 2005 Studio: Public Relations Quarterly Browse for similar items by category: Click to Display Editorial Review: Product Description: This digital document is an article from Public Relations Quarterly, published by Public Relations Quarterly on December 22, 1994. The length of the article is 2542 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser. From the supplier: There are two ethical issues that must be addressed concerning public relations professionals acting as representatives of their clients. The first has to do with the extent of the practitioners' personal ethical responsibility for the actions of management or the client. The second pertain to the level of their personal responsibility for the adverse effects of actions they have taken in compliance with the instructions of management or the client. The first issue can be resolved by distinguishing between formal and material cooperation. PR professionals can be held formally responsible for questionable management behavior if they were directly involved in the development and implementation of management policies. As for the question of PR professionals' accountability for the adverse consequences of their actions, such actions can be considered ethically justifiable if they meet four requirements. These criteria are discussed. Citation Details Title: Are public relations practitioners personally responsible for client behavior or actions? Author: David L. Martinson Publication: Public Relations Quarterly (Magazine/Journal) Date: December 22, 1994 Publisher: Public Relations Quarterly Volume: v39 Issue: n4 Page: p16(4) Distributed by Thomson Gale 
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