Books for Prep | |
 Availability: Available for download now
Format: HTML Label: Cornell University Manufacturer: Cornell University Number Of Pages: 30 Publication Date: June 01, 1996 Publisher: Cornell University Release Date: July 28, 2005 Studio: Cornell University Browse for similar items by category: Click to Display Editorial Review: Product Description: This digital document is an article from Cornell Hotel & Restaurant Administration Quarterly, published by Cornell University on June 1, 1996. The length of the article is 8829 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser. From the supplier: Some experts believe that the Internet as a commercial marketing tool is fast losing its edge, as the number of commercial sites in the World Wide Web decreased in 4th qtr. 1995. However, any company's success with Internet management and marketing depends on careful planning and long-term financial commitment to maintaining a web site. An exploratory content analysis of 36 hotel-related sites revealed that the Internet can be an effective management and marketing tool for hoteliers that can be used for internal management communications, reservation purposes and advertising. Citation Details Title: Hotel management and marketing on the Internet: an analysis of sites and features. (includes related articles on hotel chains in cyberspace) Author: Jamie Murphy Publication: Cornell Hotel & Restaurant Administration Quarterly (Refereed) Date: June 1, 1996 Publisher: Cornell University Volume: v37 Issue: n3 Page: p70(13) Distributed by Thomson Gale 
In association with Amazon.com | |