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by: Frank Luntz  List Price: $24.95 Price: $17.59 You Save: $7.36 (29%)Prices subject to change. Availability: Usually ships in 1-2 business days
Dewey Decimal Number: 808.042 Edition: 1 Format: Bargain Price Label: Hyperion Manufacturer: Hyperion Number Of Items: 1 Number Of Pages: 320 Publication Date: January 02, 2007 Publisher: Hyperion Release Date: December 20, 2006 Studio: Hyperion Related Items:
Browse for similar items by category: Click to Display Editorial Review: Product Description: The nations premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdochs six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this books for you. Average Rating:
 Rating:  - In political context?It's not what you say, it's what they hear - it's an insightful perspective, and Frank Luntz have done a great job of illustrating his point through numerous in examples in 'Words that Work'. Not surprisingly, a lot of people interpret 'rhetoric', and the entire process of positioning a concept as manipulative, but let's face it, all of us have our biases and because of that, the choice of words matters. Frank Luntz offers some great examples of how language affects our interpretation ... Read More Rating:  - Listen to the message people - it's what people hear!!!The ideas that are written about in "Words that Work" are classic and timeless - some of these principles go back to Dale Carnegie (learn the person's name) and such. Language is everything and if it is focused inward, you're just talking to yourself. If you focus your language to your audience you will have much more success and broader impact. I loved the way he presented his examples using corporate slogans and political speeches, it illustrated each point very well. ... Read More Rating:  - deeply cynical This is a deeply cynical book by an author who never tires of telling you he was the main genius behind the "Contract with America" that helped the Republicans win control of Congress in 1994. He starts by quoting George Orwell bemoaning the misuse of language. He then proceeds to misuse language, and purports to teach the rest of us to do the same, for the rest of the book. According to Doctor Luntz, who has no doubt tested every word in polls and focus groups, changing the ... Read More Rating: - A must-read for anyone in marketing Need to sell a product or service? Need to convince an audience of your POV? Need to make a case for a raise? This book provides invaluable ideas, tips and concepts for everyone who communicates in writing or in person. Rating: - Useful knowledgeGreat book for people who's work depend on a lot of comunication.It contains lot of useful knowledge and explanation how to orginze ur words to get the message throu. Very well writen(not that I know anything about writing)but I found it easy to read and hard to put down. 
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