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Format: HTML Label: Thomson Gale Manufacturer: Thomson Gale Number Of Pages: 23 Publication Date: September 22, 2007 Publisher: Thomson Gale Release Date: November 06, 2007 Studio: Thomson Gale Browse for similar items by category: Click to Display Editorial Review: Product Description: This digital document is an article from The Psychological Record, published by Thomson Gale on September 22, 2007. The length of the article is 6754 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser. From the author: Purchase probability as a function of interpurchase time was examined through comparison of findings from laboratory experiments on reinforcement schedules and from marketing investigations of consumers' interpurchase time. Panel data, based on a sample of 80 consumers who purchased nine supermarket food products during 16 weeks, were used. For each product category, interpurchase time was similar for each shopping occasion and cumulative purchase probability increased as a Gamma function of the time since the last purchase. A comparison of interpurchase times across products and consumers showed that average interpurchase time differed across four subsets of products and across seven groups of consumers, with a significant interaction effect. Interpurchase times tended to be longer after larger purchases, as would be predicted from laboratory results. A correlation between individual interpurchase time and number of products bought on each shopping occasion indicated that consumers who shop more frequently buy larger numbers of products per occasion. These results have several managerial implications and demonstrate the usefulness of a behavior-analytic framework in the interpretation of consumer behavior. Citation Details Title: Postreinforcement pause in grocery shopping: comparing interpurchase times across products and consumers.(Author abstract) Author: Jorge M. Oliveira-Castro Publication: The Psychological Record (Magazine/Journal) Date: September 22, 2007 Publisher: Thomson Gale Volume: 57 Issue: 4 Page: 483(18) Article Type: Author abstract Distributed by Thomson Gale 
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