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by: Gerd Gigerenzer  List Price: $25.95 Price: $13.03 You Save: $12.92 (50%)Prices subject to change. Availability: Usually ships in 1-2 business days
Dewey Decimal Number: 153.44 Edition: 1 Format: Bargain Price Label: Viking Adult Manufacturer: Viking Adult Number Of Items: 1 Number Of Pages: 288 Publication Date: July 05, 2007 Publisher: Viking Adult Studio: Viking Adult Related Items:
Browse for similar items by category: Click to Display Editorial Review: Product Description: Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwells Blink Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuitiona suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzers research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (BusinessWeek). Average Rating:
 Rating:  - A little knowledge is a good thing, but a whole lot is bestWe seldom have full information, and we seldom have enough time to deliberate. Pure reason, in other words, is impractical in a bustling world. But we must decide, every hour, matters that affect us. So we exercise our gut feelings. What is intuition, and where do we get it? Its very nature makes it elusive. Gigerenzer's contribution is to try to answer these hard questions. The archetype is the fielder chasing a fly ball. A logical solution would require ... Read More Rating: - some interesting points, but...... kind of loses steam half way through the book. has some interesting thoughts/points that are intriguing, but could have been conveyed in half as much pages. Rating:  - Entertaining stories, no insightThe subtitle of this book is "The Intelligence of the Unconscious", and the material on the flyleaf begins, "How does intuition work?" The book never answers this question. In the first chapter, the author says that intuition works by using rules of thumb. He doesn't give evidence for this assertion, nor does he really explain how we develop these rules of thumb. I am left with the question "Where do the rules of thumb come from?" The rest of the book is devoted to specific rules of thumb that he recommends ... Read More Rating: - Just Okay This is pretty interesting Stuff. It is more like a series of magazine articles than a unified book, but it is an interesting idea, and in a way, an empowering book. One that says Trust yourself, and backs it up with good reasons. It does seem to me that it would be easy to misread this book and say that everyone can just play their hunches all the time. And I can't shake the sense that the persons who are best at this are already skilled. He notes a study for example that found highly skilled ... Read More Rating:  - Reality in Behavioral StudyLike his earlier and equally excellent book, Calculated Risk, Gut Feelings addresses some very common topics in an easy-to-read, solidly referenced manner that will make you feel good about life. His thesis is that humans have abilities that allow rapid and often accurate decisions to be made, often more accurate in making a choice than exhaustive analysis would be. What we all knew and could not dare to formulate in class was that most people could not explain how they made these decisions. ... Read More 
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