Books for Prep

1.

Marketing Metrics: 50+ Metrics Every Executive Should Master
by: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
April 28, 2006

2.

Marketing Metrics
by: David J. Reibstein
March 15, 2008

3.

Wharton on Dynamic Competitive Strategy
from: Wiley
August 13, 2004

4.

Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
by: Donald R. Lehmann and David J. Reibstein
December 01, 2006

5.

Cases in Marketing Research
by: F.Stewart De Bruicker, David J. Reibstein
1983-01

6.

Marketing: Concepts, Strategies, and Decisions
by: David J. Reibstein
1984-12

7.

Benefit Segmentation: An Industrial Application (Working Paper, Report No 82-110)
by: Rowland T. Moriarty, David J. Reibstein
1982-06

8.

A framework for assessing the reliability of conjoint analysis (Research in marketing series)
by: David J Reibstein
1983

9.

Market share and distribution: A generalization, a speculation, and some implications ([Working papers)
by: David J Reibstein
1994

10.

Marketing Concepts strategies and Decisions
by: David J. Reibstein
1985