Books for Prep

1.

Marketing
by: Roger A. Kerin, Steven W Hartley, Eric N. Berkowitz, William Rudelius
April 01, 2005

2.

Essentials of Health Care Marketing
by: Eric N. Berkowitz
February 09, 2006

3.

Study Guide to accompany Marketing
by: Roger A. Kerin, Eric N Berkowitz, Steven W. Hartley, William Rudelius
April 08, 2005

4.

Marketing- W/CD
by: Roger A. Kerin, Eric N Berkowitz, Steven W. Hartley, William Rudelius
2006

5.

Instructor's manual to accompany Marketing: Berkowitz, Kerin, Rudelius, second edition
by: Eric N Berkowitz
1989

6.

Marketing
by: Eric N. Berkowitz
1989-01

7.

Marketing
by: Roger A. Kerin, Steven W. Hartley, Eric N. Berkowitz, William Rudelius
2006

8.

Healthcare Market Research: Tools and Techniques for Analyzing and Understanding Today's Healthcare Environment
by: Eric N. Berkowitz, Louis G. Pol, Richard K. Thomas
1997-01

9.

Coast Student Guide for Concepts in Marketing
by: Roger A. Kerin, Steven W. Hartley, Eric N. Berkowitz
June 27, 2005

10.

Health Care Marketing Plans: From Strategy to Action
by: Steven G. Hillestad, Eric N. Berkowitz
1991-01