Books for Prep

1.

Consumer Psychology for Marketing
by: Gordon R. Foxall, Ronald E. Goldsmith
1994-05

2.

Consumer Behaviour
by: Gordon R. Foxall
1990-12

3.

The Behavioural Economics of Brand Choice
by: Gordon R. Foxall, Jorge M. Olivera-Castro, Teresa C. Schrezenmaier, Vistoria K. James
November 27, 2007

4.

Consumer Behavior. A practical guide. 1980 Edition
by: Gordon R. Foxall
1980

5.

Context and Cognition: Interpreting Complex Behavior
by: Gordon R. Foxall
2004-01

6.

Corporate Innovation (Marketing & Strategy)
by: Gordon R. Foxall
April 01, 1983

7.

Explaining Consumer Choice
by: Gordon R. Foxall
October 30, 2007

8.

Marketing Behaviour: Issues in Managerial and Buyer Decision-making
by: Gordon R. Foxall
May 31, 1981

9.

Marketing Psychology: The Paradigm in the Wings
by: Gordon R. Foxall
September 15, 1997

10.

Postreinforcement pause in grocery shopping: comparing interpurchase times across products and consumers.(Author abstract): An article from: The Psychological Record
by: Jorge M. Oliveira-Castro, Victoria K. James, Gordon R. Foxall
November 06, 2007