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Binding: PaperbackDewey Decimal Number: 658.45 EAN: 9780750678209 ISBN: 0750678208 Label: Butterworth-Heinemann Manufacturer: Butterworth-Heinemann Number Of Items: 1 Number Of Pages: 208 Publication Date: September 09, 2004 Publisher: Butterworth-Heinemann Studio: Butterworth-Heinemann Related Items:
Browse for similar items by category: Click to Display Editorial Review: Product Description: This book is the story of how four busy executives, from different backgrounds and different perspectives, were surprised to find themselves converging on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the twenty-first century. The idea that narrative and storytelling could be so powerful a tool in the world of organizations was initially counter-intuitive. But in their own words, John Seely Brown, Steve Denning, Katalina Groh, and Larry Prusak describe how they came to see the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM. Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking. This case has not been made before. The tone of the book is also unique. The engagingly personal and idiosyncratic tone comes from a set of presentations made at a Smithsonian symposium on storytelling in April 2001. Reading it is as stimulating as spending an evening with Larry Prusak or John Seely Brown. The prose is probing, playful, provocative, insightful and sometime profound. It combines the liveliness and freshness of spoken English with the legibility of a ready-friendly text. Interviews will all the authors done in 2004 add a new dimension to the material, allowing the authors to reflect on their ideas and clarify points or highlight ideas that may have changed or deepened over time. * Brings together well-known thought leaders on the importance of narrative and storytelling for organizational success * The book's easy to read, engaging style of storytelling makes you feel part of the conversation * Only book that includes personal stories and perspectives from Larry Prusak and John Seely Brown Average Rating:
 Rating:  - Stories for Business and for LifeThe word storytelling evokes soft, touchy-feely emotions about family, friends, and yesteryear. What do any of these things have to do with organizations? If you allow yourself to get past the title you'll find that storytelling has a lot to do with how things get done in organizations, big and small. The authors will convince you that stories have been underutilized tools for organizational development and behavior change, but the growth and interest in storytelling is expanding dramatically, ... Read More Rating: - Good book with some good thoughts but not earthshatteringI good book for those interested in hearing from these four people about their experiences with storyteling and narrative in an organiation. I found Stephen Denning and Larry Prusaks stuff interesting, although I had already heard the Denning story in other book, he did provide additional insight I found helpful. Found John Seely Browns stuff to be difficult to read with not a lot of value, although there were one or two nuggets. If you are doing a deep dive on storytelling in organizations, good ... Read More Rating:  - If it looks like a lemon and it tastes like a lemon ...Sad to say, I to agree with the previous reviewer - this book is a real disappointment. Of course the title is incredibly vague, and is in one sense entirely true even if the authors merely mention both storytelling and organizations in passing. They don't - in order to justify this title - have to tell us anything at all ABOUT storytelling or organizations. Though having said that, I suspect that the title will lead most people to EXPECT to learn something about the use of storytelling ... Read More Rating: - Asleep at the CampfireI read with keen interest and anticipation "Storytelling in Organizations", by Brown, et. al. By profession, I coach an organization in a fortune 100 firm in how to create and deliver stories. I concur that telling stories in the organization is extremely effective in educating and persuading teams to improve products and services, and for my company, that has translated to literally millions of dollars in savings, improved product usability and service delivery, margin preservation, and increased market ... Read More Rating:  - Why organizational storytelling is more than a fadThe book offers two different timeframes -- the authors' speeches from the Smithsonian symposium on storytelling in April 2001 and their thoughts today, in 2004 -- and the book's value resides in showing what's changed and what hasn't in those three years. I found the 2004 "reflection" sections particularly valuable, since they make clear that storytelling turned out to be far more than the fad many feared it would become in 2001. Especially useful are John Seely Brown's reflections -- including ... Read More 
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