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by: Mark Kuta  List Price: $39.95 Amazon.com's Price: $39.15 You Save: $0.80 ( 2%)Prices subject to change. Availability: Usually ships in 24 hours
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Binding: HardcoverDewey Decimal Number: 381 EAN: 9780971303126 Edition: 1st ISBN: 0971303126 Label: Flow Publishing Manufacturer: Flow Publishing Number Of Items: 1 Number Of Pages: 292 Publication Date: December 01, 2007 Publisher: Flow Publishing Studio: Flow Publishing Related Items:
Editorial Review: Product Description: *** 2008 Axiom Business Book Award GOLD MEDALIST - SALES ***2008 Independent Publisher Award GOLD MEDALIST - BUSINESS *** Think Like a CEO outlines a Business Strategy focused on driving top line revenue. Everyone in the business who touches, or sells needs to think like the CEO of the business they are calling on. The tools and templates of the Wall Street Selling Methodology TM are unique and unlike any other sales method. This is not a book filled with fluff or feel goods that promise results. It is not a repackaging of personality definitions, and it doesn t walk you through ten or fifteen or twenty yes/no questions to tell you that your deal is qualified. This methodology will transform the way you approach your sales tasks, and allow you to compete and excel in this environment. Here are just a few sample questions that will take you less than 2 minutes to discover before you make that next call. 1. How is your prospect performing relative to its competitors? 2. How is your prospects productivity relative to its competitors? 3. What are the industry issues your prospect is dealing with? 4. What is your prospects Cash2Cash Cycle and how will you impact it? 5. What are the Profit Strategies you prospect is pursuing, and how do you align to them? These are just several examples of how you will be differentiating yourself from your competition, and be developing a message that will resonate with your C-Level client, as well as throughout his organization. Average Rating:
 Rating: - Get a Sales Edge with "Think Like a CEO"The tools laid out in Mark Kuta's "Think Like a CEO" will provide you with the analysis you will need to cover most of the cases you find yourself in front of. These are the financial metrics that you should know like the back of your hand. Remember that with these metrics you will be focusing on what your C-Level prospect worries about every single day. By reading this book, when you meet with the C-level executive, you can get the conversation to revolve around his specific challenges. ... Read More Rating: - Hone an edgeThoughtfully constructed. A surprisingly value added read. A book to refer to, profit by, and read again. Rating: - This one belongs at the top of your list!This book helped me to land a major account recently and I'm getting better traction with current prospects. Mark has done a wonderful job of helping the reader understand the profit engine of any business and using this knowledge to build a powerfully effective sales strategy by aligning it with the CEO's profit strategy. I've read hundreds of business books and this is one of the best I've ever read for helping a sales professional get inside the mind of a big company CEO. Mark Kuta's ... Read More Rating: - AwesomeI am a Business Coach and I am always reading books to learn and acquire the necessary tools to coach my clients. After reading about 1/4 of the book I was amazed of how much I had learned already. I understood the financial basics in order to assess how a business is doing. Great tool for my business and also to recommend to all my clients. Rating: - Read it, and hope your competitors don'tOur division chief strongly recommended this book, and I dutifully accepted the assignment the way one accepts weekend homework from the boss. Ten pages into it, however, I understood why he'd given it to us. Reading "Think Like A CEO" is like a private lunch with Steve Jobs and Rupert Murdoch. I learned more reading it that Friday night than I did in two years of B-school, and woke up Saturday morning literally teeming with ideas, angles, and inspiration, wishing it was Monday so I could get back in the ... Read More 
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