Books for Prep

1.

Marketing Metrics: 50+ Metrics Every Executive Should Master
by: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
April 28, 2006

2.

The Profit Impact of Marketing Strategy Project: Retrospect and Prospects
from: Cambridge University Press
January 10, 2005

3.

Accounting for the Market Share-Roi Relationship (Report)
by: Paul W Farris, Mark E. Parry, Jr., Frederick E. Webster
1989-12

4.

Advertising and Promotion Management
by: Paul W. Farris
1987-06

5.

Cases in Advertising & Promotion Management
by: John A.; Farris, Paul W. Quelch
1990

6.

Cases in Advertising & Promotion Management, Third Edition,
by: John A.; Farris, Paul W. Quelch
1991

7.

Advertising Intensity in Consumer Goods Businesses: An Empirical Analysis (Report No 78-118)
by: Paul W. Farris
1978-12

8.

Cases in Advertising & Promotion Management
by: John A.; Farris, Paul W. Quelch
1987

9.

Cases in Advertising and Promotion Management
by: John A.; Farris, Paul W. Quelch
1987

10.

Marketing Costs in Consumer Goods Industries (Working Paper, Report No 76-111)
by: Robert D. Buzzell, Paul W. Farris
1976-06