Books for Prep

1.

Marketing Metrics: 50+ Metrics Every Executive Should Master
by: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
April 28, 2006

2.

Quantitative Business Analysis:Text and Cases
by: Robert L. Carraway, Sherwood C., Jr. Frey, Phillip E. Pfeifer
October 01, 1997

3.

Quantitative Business Analysis Casebook
from: Richard D Irwin
March 19, 1996

4.

Customer lifetime value, customer profitability, and the treatment of acquisition spending.: An article from: Journal of Managerial Issues
by: Phillip E. Pfeifer, Mark E. Haskins, Robert M. Conroy
July 14, 2006

5.

Marketing Metrics
by: Paul (EDT)/ Bendle, Neil T./ Pfeifer, Phillip E./ Reibstein, David J. Farris
April 21, 2006

6.

Marketing Metrics
by: Paul (EDT)/ Bendle, Neil T./ Pfeifer, Phillip E./ Reibstein, David J. Farris
April 21, 2006